POU Water Purifier Market Report

Market Insights

The Global POU Water Purifier Market is expected to grow from USD 16.02 billion in 2021 to USD 29.56 billion by 2028 at a robust CAGR of 9.08 % during the forecast period of 2022-2028.

What are POU Water Purifiers?

Point of use (POU) water purifiers are a type of water purification system which treats the water at a single tap. This type of filter is being commonly used at kitchen taps to provide clean and healthy drinking water. POU water purifiers can be easily and quickly installed with minimum modifications. POU purifier uses various technologies such as reverse osmosis (RO), ultrafiltration, distillation, disinfection, and filtration. Reverse Osmosis (RO) is one of the popular processes for water purification which helps to remove ions, unwanted molecules, and larger particles from the drinking water by using a partially permeable membrane.

Market Drivers

• Rising occurrences of waterborne diseases and increasing awareness among customers are likely to boost the market.
• Increasing demand for safe drinking water across geographies is likely to boost the product demand at a significant rate.
• Rising occurrences of waterborne diseases and increasing awareness among consumers regarding health and hygiene coupled with increasing purchasing power are likely to add to the market growth.
• In addition to this, an increase in the number of death due to the intake of polluted water particularly in emerging economies is likely to bolster the market growth significantly.
• Increasing water scarcity in developing countries is likely to create lucrative opportunities for the players operating in the market.
• However, the availability of substitutes is likely to affect the growth of the POU water purifier market.

COVID-19 Impact on Global POU Water Purifier Market

The POU Water Purifier market has seen significant growth in the past few years. But the imposition of lockdown due to the unprecedented COVID-19 outbreak resulted in supply disruptions and closure of manufacturing facilities which affected the POU manufacturing and installation. However, some players did continue the manufacturing but with the minimal workforce in line with the rules and norms set by the governments across geographies.

Get a free sample. 

Key Players

Key players operating in the global POU Water Purifier market are-

• A. O. Smith Corporation (The U.S.),
• EcoWater Systems LLC (The U.S.),
• Paragon Water (The U.S.),
• Panasonic Corporation (Japan),
• Culligan Water (The U.S.),
• Pentair plc (The U.S.),
• Koninklijke Philips N.V. (Netherlands),
• Eureka Forbes Ltd (India),
• Kent RO Systems (India),
• Hindustan Unilever Limited (India), and
• HaloSource (The U.S.)

Target Audience

The following is a list of the customers that the POU Water Purifier market aims to convert the most:

• POU Water Purifier Vendors
• Water purifiers
• Water treatment organizations
• Government bodies

Segment Analysis

Application Trends

By Application, the market is categorized into residential and non-residential.

The non-residential segment accounted for the largest market share of more than 58.4% in 2021. The residential segment is projected to register the highest CAGR owing to the rise in popularity of the residential users, due to the impure water quality, growth in industrialization and urbanization as well as due to the surge in water-borne diseases. The non-residential segment is also growing at a considerable rate because of the rise in the usage of commercial spaces as well as establishments of new offices which bolsters the industry expansion.

Regional Trends

The Asia Pacific witnessed the largest market share in 2021 accounting more than 33.67% market share and is likely to register a healthy CAGR by the end of 2028.

Increasing urbanization, rising awareness about water purifying technologies, and expanding populace coupled with rising per capita disposable income are some of the key factors propelling the market growth in the region. Moreover, Government is also supporting and several companies have come across for helping the countries to fight against waterborne diseases.

Get the full scope of the report. 

Market Segmentation

The market is segmented in the following ways:

By Device

• Tabletop
• Faucet-Mounted
• Countertop

By Technology

• Reverse Osmosis (RO)
• Ultrafiltration
• Distillation
• Disinfection
• Filtration

By Application

• Residential
• Non-Residential

By Region

• North America
• Asia-pacific
• Europe
• Middle East & Africa
• South America

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Report Customization

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.