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    Period Panties (menstrual Underwear) Market Report

    Period Panties (menstrual Underwear) Market Report
    Report code - SRCG282 Delivery - 2 Weeks
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    Global Period Panties (Menstrual Underwear) Market, Trends, and Market Analysis
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    Impact of COVID-19 on Period Panties (menstrual Underwear) Market

    Covid-19 has impacted the market dynamics, competition, and global...

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    Impact of COVID-19 on Period Panties (menstrual Underwear) Market

    Covid-19 has impacted the market dynamics, competition, and global supply chain. The revenues have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition.

    Note: The summary below might not have included insights on covid impact since we have large number of reports.

    Market Insights

    The Global Period Panties (Menstrual Underwear) Market is estimated to grow from USD 115.2 million in 2020 to USD 495.0 million by 2026 at a healthy CAGR of 28.2% during the forecast period.

    Figure: Global Period Panties (Menstrual Underwear) Market Size, 2020-2026 (USD Million)

    Period-Panties-Market-Forecast

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    What are Period Panties?

    Period Panties (Menstrual Underwear) are a relatively new sanitary product in the market commonly available through online distribution channels. The absorbency of the menstrual underwear ranges from half to two tampons. Menstrual underwear is sanitary wear that can be used alone depending on the period flow or as a backup to menstrual cups. The patch of the menstrual underwear consists of a coating of a special fabric that is developed to pull the liquid away from the body and traps it inside the underwear. Also, it prevents the liquid from leaking out into the clothing.

    Key Players

    Key players operating in the global hair growth vitamins market are

    • Anigan (The U.S.),
    • Clovia (India),
    • Dear Kate (The U.S.),
    • Knixwear (Canada),
    • Lunapads International (Canada),
    • Modibodi (Australia),
    • PantyProp (The U.S.),
    • Harebrained (Canada),
    • Adira (India),
    • Flux (UK),
    • Fannypants (The U.S.), and
    • THINX Inc. (The U.S.).

    Market Dynamics

    Increasing awareness of menstrual hygiene among women consumers is one of the key drivers boosting the product demand.

    • Significant product development and R&D spending to offer newer styles with better leak-proof protection period panties further augmenting the product consumption.
    • Further, the less tapped market in the Asia Pacific is likely to offer a wider customer base, thus offering ample opportunities to the industry players.
    • However, limited awareness of period panties as compared to other period sanitary options is likely to restraint the market growth.

    Market Segmentation

    Distribution Channel Trends

    Based on distribution channel, the online segment is the most lucrative segment and is likely estimated to grow at a robust CAGR by 2026.

    • This is mainly ascribed to digitalization and rapid penetration of internet services across the globe.
    • Also, online channel offers convenience and options of various brands is expected to boost the segment growth.
    • The changing mind-set of consumers to correctly purchase menstrual underwear through proper judgement in the style and size has further resulted in the growth of online sales channel segment.

    Regional Trends

    North America dominated the period panties market in 2020.

    • Owing to the growing preference for menstrual underwear than sanitary napkins and tampons for its better comfort and highly absorbent nature of the fabric, North America dominates the market.
    • Also, these panties are anti-microbial in nature and leak-proof, further creating a shift from traditional menstrual care items.
    • It is followed by Europe which exhibits similar trends and has witnessed many new entrants offering period panties at a lower cost.

    COVID-19 Impact on Global Period Panties (Menstrual Underwear) Market

    The COVID-19 outbreak has created stress to the marginal sections of the society as well as working and non-working women. Due to the shutdown of production facilities, limited raw material availability, poor supply chain, the period panties market players were unable to cater to the demand and witnessed a supply-demand gap, affecting the market growth. Many women shifted too easily available sanitary napkins and tampons, further challenged the menstrual underwear industry growth.

    Critical Questions Answered in the Report

    • What are the key trends in the global period panties (menstrual underwear) market?
    • How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
    • What is the impact of COVID-19 on global period panties (menstrual underwear) market?
    • What are the key strategies adopted by the major vendors to lead in the global period panties (menstrual underwear) market?
    • What is the market share of the top vendors?

    Target Audience

    Here is the list of the group of customers that the Period Panties Market hopes to have the greatest opportunity to convert-

    • Period panties (menstrual underwear) vendors
    • Period Panties (Menstrual Underwear) retailers
    • Fashion retail
    • Clothing retail companies
    • Female hygiene companies
    • R&D labs

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    Frequently Asked Questions (FAQs)

    The period panties market is expected to reach an estimated value of USD 495.0 million in the foreseeable future.

    Anigan (The U.S.), Clovia (India), Dear Kate (The U.S.), Knixwear (Canada), Lunapads International (Canada), Modibodi (Australia), PantyProp (The U.S.), Harebrained (Canada), Adira (India), Flux (UK), Fannypants (The U.S.), and THINX Inc. (The U.S.) are among the key players in the period panties market.

    The period panties market is expected to grow at a CAGR of 28.2% CAGR in the coming years.

    North America dominated the period panties market in 2020.

    The online segment is expected to grow at robust CAGR in the period panties market over the next five years.

    Increasing awareness of menstrual hygiene among women, significant product development and R&D spending to offer newer styles with better leak-proof protection period panties are the factors driving the period panties market.

    Period panties (menstrual underwear) vendors, Period Panties (Menstrual Underwear) retailers, Fashion retail, Clothing retail companies, Female hygiene companies, R&D labs are the target audience in the period panties market.

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