Glamping Market Report

Market Insights

The Glamping Market is estimated to grow from USD 2.1 billion in 2021 to reach USD 4.1 billion by 2028 at a healthy CAGR of 9.87% during the forecast period.

What is Glamping?

Glamping is a type of camping that is more luxurious and comfortable than traditional camping. It is gaining popularity in outdoor tourism. It is a combination of nature and luxury, respect and comfort for the environment coupled with uniqueness and exclusivity in providing accommodation. It is the best outdoor activity for many people, although at the same time it becomes an unpleasant experience for other people. Thus, the tourism sector developed the idea of making a campsite more well-designed and comfortable for many people.

Key players

Key players operating in the global glamping market are-

• The Last Best Beef LLC (The U.S.),
• Under Canvas (The U.S.),
• Collective Retreats (The U.S.),
• Tentrr (The U.S.),
• Eco Retreats (India),
• Baillie Lodges (Australia),
• Nightfall Camp Pty Ltd. (Australia),
• Tanja Lagoon Camp (Australia),
• Wildman Wilderness Lodge (Australia),
• Paper Bark Camp (Australia),
• PurePods (New Zealand), and
• Getaway House, Inc. (The U.S.).

Market Dynamics

Glamping is becoming popular as today’s glamourous and modern version of traditional camping.

• With comfortable and luxurious beds and soft furnishings, people can enjoy escape and be adventurous without compromising on their comfort levels.
• Staycations are witnessing a growing trend among the youngsters and adults along with Airbnb and various in-country advertising campaigns run by the government across the globe, boosting the market growth.
• Moreover, glamping is becoming a trend at music festivals.
• The rise in concerts and music festivals worldwide further offers immense opportunities to the market players in the glamping industry.
• However, the rising adoption of recreation vehicles (RV) is likely to hinder industry growth.

Market Segmentation

Accommodation type Trends

The cabin and pods segment witnessed the largest share of around 46% in 2021. This is mainly ascribed to the growing importance of travellers to be a part of an immersive experience without compromising on the comfort and the luxuries, thus influencing campers with expensive and luxurious accommodations, such as pods and cabins. A UK based company, Pitchup, observed a significant growth in bookings for cabins by over 100% and pods more than 70% in January 2018.

Regional Trends

The Europe accounted for the largest market share of around 35% in 2021. This is mainly due to the holidaymakers in the region who have been offering a whole new face in glamping experience are providing people with the experience of hotel amidst nature. France is one such contributor that promotes glamping for its residents with 8,000 campsites around the country, and is second to the US. Moreover, the first five-star glamping site in France was launched back in 2010, and after a decade, the investors are focusing on collaborating with camping companies to expand the glamping business in France.

COVID-19 Impact on Global Glamping Market

The COVID-19 virus outbreak has been a shock especially to the outdoor tourism sector due to strict lockdown measures and restricted movement of people for non-essential activities, thus affecting the glamping industry significantly. After the regaining of normalcy, the tourism industry is likely to experience a boom, resulting in more people considering glamping activities in nature.

Critical Questions Answered in the Report

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on the market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Glamping market hopes to have the greatest opportunity to convert-

• Glamping vendors
• Glamping providers
• Camping companies
• Trekking organizations
• Tourism companies
• Hotels
• Transportation companies

Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected].