Exhibition Market Report

Market Insights

The Global Exhibition Market is estimated to grow from USD 65.2 billion in 2020 to USD 88.6 billion by 2026 at a healthy CAGR of 5.3% during the forecast period.

Figure: Global Exhibition Market Size, 2020-2026 (USD Billion)

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What is Exhibition Market?

An exhibition is generally referred to an organized presentation and display of an exquisite selection of the items. Exhibitions are also known as temporary events in different recurring intervals wherein new products and services are presented. These exhibits mainly occur within an educational or cultural setting such as a library, museum, art gallery, park, and halls, etc. As technology is improving constantly at a healthy pace, implementing technologies in the exhibition industry has provided a better customer experience. Virtual Reality and Artificial Intelligence hold great potential in engaging the customers, thus boosts the market growth.

Key Players

Key players operating in the global hair growth vitamins market are-

• Messe München GmbH (Germany),
• Informa PLC (UK),
• Reed Exhibitions (UK),
• Messe Frankfurt (Germany),
• Clarion Events Limited (UK),
• COMEXPOSIUM Group (France),
• Emerald Expositions Events, Inc. (The U.S.)
• Koelnmesse GmbH (Germany),
• Tarsus Group (UK),
• Hyve Group plc (UK).

Market Dynamics

The exhibition sector is vital for a business to launch new products and facilitate marketing.

• The exhibition companies offer the arrangement of venues and facilities at the location.
• With an upsurge in the rising incorporation of technology, there is a staggering number of exhibitions, which proliferates the demand for the exhibition sector.
• With the growing capacities for industries, exhibitions offer the potential for businesses to attract a wide audience.
• This results in a rising demand for business-focused events, which, in turn, augments the industry growth.
• However, issues about logistics and transportation hinder the exhibition market growth.

Segment Analysis

Type Trends

B2B exhibitions are mostly in the form of summits and conferences wherein the companies showcase and present their new products & services.

Based on type, the B2B segment is estimated to account for the largest market share and to be the fastest-growing segment during the review period. Also, the B2B exhibitions possess certain distinguishing features that set them apart from mixed or consumer-centric shows.

Regional Trends

The US dominated the regional market owing to the frequent summits and conferences.

By region, the North American market held the largest share in 2020 and is likely to grow at a considerable CAGR. In addition, upsurge in the number of domestic and international trade visitors further boosts the regional market growth. North America holds the highest direct spending on the exhibition activities, thus represents the highest number of exhibitors.

COVID-19 Impact on Global Exhibition Market

The COVID-19 outbreak has substantially affected the exhibition industry owing to stringent lockdown measures, a ban on the social gathering, the radical shift towards a remote conference on a video call.

• As per the Indian Exhibitions Industry Association, the Indian exhibition industry's size is USD 3.29 billion, with over 550 events conducted annually in the organized sector.
• During the start of the spread of coronavirus, India's exhibition sector has lost a projected sum of USD 493.8 million due to the lockdown imposed across the country.
• Around 50-80 % of B2B exhibitions held in the US from March 1 to May 15 have been cancelled or are expected to be cancelled, thus affecting the industry growth.

Critical Questions Answered in the Report

• What are the key trends in the global exhibition market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on global exhibition market?
• What are the key strategies adopted by the major vendors to lead in the global exhibition market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Exhibition market hopes to have the greatest opportunity to convert-

• Exhibition companies
• B2B companies
• Event organization companies
• Marketing companies
• B2C companies
• Government organizations

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