Digital Gift Cards Market Forecast & Growth Analysis | 2021-2026

Market Insights

The digital gift cards market is expected to grow from USD XX billion in 2020 to USD XX billion by 2026 at a CAGR of over 17.1% during the forecast period.

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What are digital gift cards?

Digital gift cards are a type of special occasion post or greeting card that is produced inside a company's website and sent to the recipient via email or the Get-upside mobile application. A digital gift card is a digital version of a physical gift card. A barcode with the PIN and number is available on a digital gift card, which has a particular amount available. Barcode can be scanned and the number & PIN are entered manually in the stores. Digital gift cards can be added to mobile wallets to make purchases more secure. These cards are primarily issued by e-commerce companies or the banking sector as their promotional strategy.

COVID-19 IMPACT

The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This resulted in high demand for online products as an imposition of the lockdown led to travel restrictions and supply chain disruptions. Various organizations are working remotely since covid-19 outbreak which has further increased the popularity of digital gift cards.

Market Dynamics

The digital gift cards market is expected to register a CAGR of around 17.1% during the review period.

• The growth of the eCommerce industry coupled with the increasing usage of smartphones is likely to drive market growth in the coming years.
• Increasing demand for innovative and technologically advanced products is likely to bolster market growth.
• The Rising demand for customized gift cards is likely to create a lucrative opportunity for the market players.

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Segment Analysis

End-User Trends

Based on end-user, the market has been segmented into retail and corporate. 

• The increasing adoption of digital gifting trends by retailers is driving the growth of the retail segment.
• The importance of digital gift cards over plastic cards has increased significantly with increasing digitalization and internet access.
• Corporate players' growing use of digital gift cards as a promotional tool is anticipated to drive market growth substantially.

Regional Trends

The Asia-Pacific market is projected to grow fastest during the forecast period.

Geographically, the market in North America accounted for the largest market share in 2020 owing to high product usage and rising demand for technologically advanced products. This market growth can be attributed to the increasing adoption of digital gift cards in countries such as India and China and the growing popularity of smartphones.

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Critical Questions Answered in the Report

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories.

By Purpose Type

• Festivals & Special Celebrations
• Self-Use
• Incentives
• Others

By Category Type

• Food & Beverage
• Footwear & Accessories
• Consumer Electronics
• Restaurants & Bars
• Sporting Goods
• Entertainment & Gaming
• Others

By End User

• Retail
• Corporate

By Region

• North America (Country Analysis: the USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and the Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Key players operating in the market are-

• Auchan Group SA (France),
• Gruppo Eurospin (Italy),
• CRAI Secom S.p.A. (Italy),
• The Schwarz Group (Germany),
• Carrefour S.A. (France),
• Gruppo Coin SpA (Italy),
• Euronics International Ltd. (Netherlands),
• Inter IKEA Systems B.V. (Netherlands),
• Expert International GmbH (Switzerland),
• Finiper SpA (Italy).

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the purpose types by end-user type.

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.