Tissue Paper Market Growth Analysis | 2023-28

Market Insights

The tissue paper market is estimated to grow from USD 21.92 billion in 2022 to USD 28.13 billion by 2028 at a CAGR of 4.00% during the forecast period.

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What is tissue paper?

Tissue paper is a lightweight paper made from paper pulp or recycled paper materials such as cardboard, newspapers, or cartons. Some of the key properties of tissue paper are absorbency, specific volume, brightness, stretch, appearance, and comfort.

Tissue papers are widely used for various applications: facial tissues, paper towels, wrapping tissue, bathroom tissue, table napkins, acoustic disruptors, road repair, and the packing industry

Market Dynamics

The market is driven by a host of factors, some of which are noted below

Rising awareness of hygiene – Tissue papers make it convenient for people to wipe off dirt and cleanse surfaces of the kitchen, laboratories, and other places, and even body parts. Since people are getting conscious about their hygiene and sanity, there is an amplified product demand across the globe. 

Increasing hospitality infrastructure – Growing number of hotels and restaurants is expected to accelerate the demand for tissue paper in the market. For instance, Marriott International, one of the luxury hotel groups expects to introduce more than 35 luxury hotels across the globe in 2023. The rising number of hotels leads to increased hospitality requirements which escalate the demand for tissue paper products.

Increasing government initiatives towards eco-friendly products – Eco-friendly and sustainable products are a dire need now since the government is focusing on developing eco-friendly products. Manufacturers, thus, are shifting towards producing 100% recycled paper into soft tissue papers, saving the environment. For instance, manufacturers produce tissues using bamboo since it is eco-friendly and grows quickly.

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Segment Analysis

By Product Type

The tissue paper market is segmented into bathroom tissue, paper napkins, paper towels, facial tissues, and specialty & wrapping tissue. The bathroom tissue segment is expected to remain dominant in the market over the next five years, mainly driven by the modernization westernization of toilet culture across the world.

By Region

Asia-Pacific is projected to witness the fastest growth with a share of more than 28% in 2022. Rising disposable income coupled with the rising standard of living of individuals is likely to propel higher growth opportunities in the region’s market in the next five years. China, Japan, and India are expected to remain the key growth engines of the region’s market.

North America will likely maintain its market supremacy during the forecast period, mainly driven by the USA. Higher penetration of tissue paper in various subsectors especially bathroom tissue reached about 100% in both residential as well as commercial user, which is the major factor behind the dominance of the region. The region’s market is highly consolidated with major players holding the major chunk of the market. The consumption of tissue paper in North America is more than three times the consumption in Europe.

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Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market. 

The tissue paper market is segmented into the following categories. 

By Product Type:

• Bathroom Tissue 
• Paper Napkins 
• Paper Towels 
• Facial Tissues 
• Specialty & Wrapping Tissue 

By Material Type:

• Bleached Softwood Kraft Pulp (BSK) 
• Birch Hardwood Kraft Pulp (BHK) 
• High Yield Pulp (HYP) 
• Others 

By End-User Type:

• Residential 
• Commercial 

By Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

key Players

Some of the major tissue paper manufacturers are-

• Clearwater Paper Corporation
• Kruger Inc.
• Sofidel Group
• Svenska Cellulosa AB
• Cascades Inc.
• The Procter & Gamble Company
• Asia Pulp and Paper (APP)
• Georgia Pacific LLC
• Kimberly-Clark Corporation
• Essity AB.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. 

What Deliverables Will You Get in this Report?

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by material type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.