Tissue Paper Market Report

Tissue Paper Market Insights

Tissue Paper market is likely to grow at a healthy CAGR of 6.2% over the next five years. Growing global consumption of tissue paper coupled with growing population of the world is the key factor generating higher growth opportunities in the market over the next five years. Advancements in tissue manufacturing technology is projected to boost the market over the same period.

Market Share Analysis

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Tissue Paper Market Share: By Product Type

Based on the product type, the tissue paper market is segmented as bathroom tissue, paper napkins, paper towels, facial tissues, and specialty & wrapping tissue. The bathroom tissue segment is expected to remain dominant in the market over the next five years, mainly driven by modernization westernization of toilet culture across the world.

Tissue Paper Market Share: By Region

In terms of region, North America is likely to maintain its supremacy in the market during the forecast period, mainly driven by the USA. Higher penetration of tissue paper in various subsectors specially bathroom tissue reached about 100% in both residential as well as commercial user, which is the major factor behind the dominance of the region. The region’s market is highly consolidated with major players holding the major chunk of the market. The consumption of tissue paper in North America is more than three times of the consumption in Europe.

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Asia-Pacific is projected to witness the fastest growth in the market over the next five years. Rising disposable income coupled with rising standard of living of individuals is likely to propel higher growth opportunities in the region’s market in the next five years. China, Japan, and India are the expected to remain the key growth engines of the region’s market.

Some of the major tissue paper manufacturers are-

• Clearwater Paper Corporation
• Kruger Inc.
• Sofidel Group
• Svenska Cellulosa AB
• Cascades Inc.
• The Procter & Gamble Company
• Asia Pulp and Paper (APP)
• Georgia Pacific LLC
• Kimberly-Clark Corporation
• Essity AB.

Market Scope & Segmentation

Tissue paper is a lightweight paper made from paper pulp or recycled paper materials such as cardboard, newspapers, or cartons. Some of the key properties of tissue paper are absorbency, specific volume, brightness, stretch, appearance and comfort.

Tissue papers are widely used for various applications that are facial tissues, paper towels, wrapping tissue, bathroom tissue, table napkins, acoustic disruptors, road repair, and packing industry.

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The tissue paper market is segmented into the following categories. 

Tissue Paper Market Size, Share, & Forecast, by Product Type:

• Bathroom Tissue (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Paper Napkins (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Paper Towels (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Facial Tissues (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Specialty & Wrapping Tissue (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Tissue Paper Market Size, Share, & Forecast, by Material Type:

• Bleached Softwood Kraft Pulp (BSK) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Birch Hardwood Kraft Pulp (BHK) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• High Yield Pulp (HYP) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Tissue Paper Market Size, Share, & Forecast, by End-User Type:

• Residential (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Commercial (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Tissue Paper Market Size, Share, & Forecast, by Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by material type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.