Market Insights
The NVH (Noise, Vibration, and Harshness) testing market was estimated at USD 2.12 billion in 2022 and is likely to grow at a CAGR of 5.51% during 2023-2028 to reach USD 2.93 billion in 2028.

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Market Dynamics
Introduction
NVH (Noise, Vibration, and Harshness) Testing is the process of optimizing a vehicle's noise and vibration characteristics so that they don't have an impact on the inside or outside environment of the vehicle. During the design and development stage, it is a crucial step for vehicles to identify any vibration, squeaking, or clattering in the vehicle's construction. Additionally, many parts of an automobile, such as the engine and motor, have a larger range of uses; they eventually produce noise, which is controlled with the support of NVH testing equipment.
Market Drivers
The prime factors contributing to the demand for NVH testing are:
- The increasing penetration of infotainment systems in the automotive industry.
- Implementation of governmental laws aimed at decreasing vehicle noise.
- An increase in consumer preference for luxury and improved cabin comfort.
- The rise in the trend of engine downsizing and technical developments are the factors anticipated to present growth prospects.

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Opportunity: shift towards the electric vehicle
Electric motors in EVs are known for their quiet operation compared to traditional internal combustion engine vehicles. However, it can generate unique vibration patterns. NVH testing helps identify and analyze these vibrations, ensuring that they remain within acceptable levels. The growing market for electric vehicles presents an opportunity for NVH testing companies to develop specialized services and solutions tailored to the unique challenges of EVs.
Key Players
The following are the key players in the NVH (Noise, Vibration, and Harshness) testing market:
- National Instruments
- Brüel & Kjær
- Siemens PLM Software
- HEAD acoustics
- M+P international
- IMC Meßsysteme
- Dewesoft
- GRAS Sound & Vibration
- Prosig
- Signal.X
- others
Note: The above list does not necessarily include all the top players in the market.
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Segment Analysis
Segmentations
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List of Sub-Segments
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Segments with High Growth Opportunity
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Offering Type Analysis
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Hardware, Software
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Hardware dominated the testing market during the forecast period.
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Application Type Analysis
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Environmental Noise, Pass-by-Noise, Noise Mapping, Sound Power, Telecom Testing, Sound Quality, Building Acoustics, Human Vibration, Product Vibration, and Others
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Environmental noise dominated the market in 2022 and is expected to remain dominant during the forecast period.
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End-Use Industry Type Analysis
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Automotive & Transportation, Aerospace & Defense, Power Generation, Consumer Electronics, Construction, Industrial Equipment, Mining & Metallurgy, and Others
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Automotive & transportation is expected to dominate the market during the forecast period.
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Regional Analysis
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North America, Europe, Asia-Pacific, and Rest of the World
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North America is estimated to remain the largest market during the forecast period.
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By Offering Type
"Hardware dominated the testing market during the forecast period"
The NVH testing market is segmented into hardware and software. Hardware dominated the testing market with the increased use of mechanical and electronic components in industries such as automotive, aerospace, and industrial machinery. Hardware is further segmented into data acquisition systems, signal conditioners, sensors, transducers, analyzers, meters, and shakers and controllers.
By Application Type
"Environmental noise dominated the market in 2022 and is expected to remain dominant during the forecast period"
The market is segmented as environmental noise, pass-by-noise, noise mapping, sound power, telecom testing, sound quality, building acoustics, human vibration, product vibration, and others. Environmental noise dominated the market in 2022 and is expected to remain dominant during the forecast period.
By End-Use Industry Type
"Automotive & transportation is expected to dominate the market during the forecast period"
The NVH testing market is segmented as automotive & transportation, aerospace & defense, power generation, consumer electronics, construction, industrial equipment, mining & metallurgy, and others. Automotive & transportation is expected to dominate the market during the forecast period. Increasing uses of semiconductor-equipped devices with technology advancement has led to the use of NVH testing during design and development.
Regional Analysis
"North America is estimated to remain the largest market during the forecast period"
North America is estimated to remain the largest market during the forecast period. North America serves as a hub for various aerospace and defense companies including Lockheed Martin and Boeing, etc. The demand for NVH testing in the aerospace industry is gradually growing along with the increasing development of new aircraft and spacecraft. For instance, Boeing in January 2023 announced that it will add a new 737 MAX production line in mid-2024 to ramp up deliveries of its best-selling plane. Since every aircraft must meet stringent noise and vibration standards, the requirement for NVH testing will rise eventually.
Along with this, the region also houses several automobile manufacturers. Stringent acts by the United States Environmental Protection Agency (EPA) have set noise limits for vehicles, which has led to an increase in the demand for NVH testing in the automotive industry, allowing North America to emerge as a key region for NVH testing services and solutions.

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Research Methodology
- This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s NVH (Noise, Vibration, and Harshness) testing market realities and future market possibilities for the forecast period.
- The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market.
- The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.
- This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
- More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
- We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
Market Segmentation
This report studies the market covering 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The NVH (Noise, Vibration, and Harshness) testing market is segmented into the following categories:
By Offering Type
By Application Type
- Environmental Noise
- Pass-by-Noise
- Noise Mapping
- Sound Power
- Telecom Testing
- Sound Quality
- Building Acoustics
- Human Vibration
- Product Vibration
- Others
By End-Use Industry Type
- Automotive & Transportation
- Aerospace & Defense
- Power Generation
- Consumer Electronics
- Construction
- Industrial Equipment
- Mining and Metallurgy
- Others
By Region
- North America (Country Analysis: the USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
- Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
- Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to 3 players)
- SWOT analysis of key players (up to 3 players)
Market Segmentation
- Current market segmentation of any one of the offering types by end-use industry type.
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
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