Printed Signage Market Analysis | 2021-2026

“The Printed Signage Market is expected to witness a CAGR of 0.4% during the forecast period.”

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Market Dynamics

Introduction

Printed signage refers to visual displays created by printing graphics, text, or images on various materials like paper, vinyl, or fabric. Using techniques such as digital or screen printing, this form of signage is widely employed for advertising, branding, and informational purposes. Commonly found in retail, events, or public spaces, printed signage provides a versatile and customizable solution for communication.

Its flexibility in design and materials makes it suitable for conveying messages, enhancing brand presence, and guiding individuals in diverse indoor and outdoor settings.

Market Drivers

Increasing spending of the retail industry in advertising and marketing is likely to create healthy growth opportunities in the market in the long run. The surge in usage of digital signage technologies is restraining the growth of the printed signage market.

Segments Analysis

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By End-User Type

“The retail sector segment dominates the market during the forecast period.”

The printed signage market is segmented as banking, financial services and insurance (BFSI); retail; healthcare; transport & logistics; sports & entertainment; and others. The retail sector segment dominated the market and is also expected to remain dominant during the forecast period, owing to changing strategies and structure of the retail industry to compete with online retailers.

Region Analysis

“North America is likely to maintain its supremacy in the market during the forecast period.”

Driven by the USA region, higher penetration of retail sectors coupled with high investment in advertising and marketing to create high value and image for their brand is the key factor for higher sales of printed signage in the region.

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Key Players

The market is highly populated with the presence of several local, regional, and global players. Most of the major players compete in some of the governing factors including price, product offerings, regional presence, etc.  

The following are the key players in the printed signage market (arranged alphabetically).

• 3A Composites Holding AG
• Avery Dennison Corporation
• EhKo Sign Industries Kft.
• Identity Holdings Ltd.
• IGEPA group GmbH & Co. KG
• Kelly Signs and Graphics
• L&H Sign Company, Inc
• Lintec Europe B.V.
• Orafol Europe GmbH
• Signs Express Ltd.

Note: The above list does not necessarily include all the top players in the market.

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Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. 

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data. 

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Customization Option

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players).
• SWOT analysis of key players (up to three players).

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.