Printed Signage Market Report

Market Insights

Printed Signage market is expected to witness a CAGR of 0.4% over the next five years. Increasing spending of retail industry in advertising and marketing is likely to create healthy growth opportunities in market in the long run. Surge in usage of digital signage technologies is restraining the growth of the printed signage market.

Segments' Analysis

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Printed Signage Market Share: By End-User Type

Based on the end-user type, the printed signage market is segmented as banking, financial services and insurance (BFSI); retail; healthcare; transport & logistics; sports & entertainment; and others. The retail sector segment dominated the market and is also expected to remain dominant during the forecast period, owing to changing strategies and structure of the retail industry in order to compete with online retailers.

Printed Signage Market Share: By Region

In terms of region, North America is likely to maintain its supremacy in the market during the forecast period, mainly driven by the USA. Higher penetration of retail sectors coupled with high investment in advertising and marketing in order to create high value and image for their brand is the key factor for higher sales of printed signage in the region.

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Market Scope & Segmentation

Printed signage is a printed form of display used to convey or display any information to the people. Point-of sale displays, banners, posters, backlits, billboards, graphics, hoardings and other display patterns and information boards are the different forms of printed signage.

Printed signage can be used to assist the reader in decision-making based on the information provided on the printed signage or can be used to influence readers for a particular product or service by mentioning their benefits and cost-effectiveness.

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The printed signage market is segmented into the following categories. 

Printed Signage Market Size, Share, & Forecast, by Product Type:

• Posters (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Displays (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Graphics (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Billboards (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Printed Signage Market Size, Share, & Forecast, by Application Type:

• Indoor (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Outdoor (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Printed Signage Market Size, Share, & Forecast, by End-User Type:

• BFSI (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Retail (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Transport & Logistics (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Healthcare (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Sports & Entertainment (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Printed Signage Market Size, Share, & Forecast, by Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Some of the major printed signage manufacturers are-

• Avery Dennison Corporation
• IGEPA group GmbH & Co. KG
• Orafol Europe GmbH
• Identity Holdings Ltd.
• Lintec Europe B.V.
• 3A Composites Holding AG
• Signs Express Ltd.
• EhKo Sign Industries Kft.
• Kelly Signs and Graphics
• L&H Sign Company, Inc

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by application type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com