Baby Apparel Market Forecast & Growth Analysis | 2022-2028

Market Insights

The baby apparel market is likely to grow with a healthy CAGR of 5.4% during the forecast period.

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The key demand generators of the market are growing awareness among individuals regarding the safety and comfort of the baby coupled with changing fashion trends, which is likely to play an important role in the growth of the market in the future.

What is baby apparel?

Baby apparel is generally made with cotton fabrics that are soft and breathable, and provide safety to sensitive organs and skins of newborns along with maximum comfort.

Baby apparel is influenced by fashion trends and the choice of parents which depends upon various factors, such as ease of mobility, one-piece clothing options, pre-coordinated clothing sets, clothes without adornments, convenience, and safety from harmful chemicals and dyes.

COVID-19 IMPACT

The spread of the Covid-19 virus in the year 2020 led to the closure of retail stores due to lockdowns and restrictions. This negatively impacted the baby apparel market and resulted in a decline in sales. There was a halt in baby showers, birthday celebrations, and naming ceremonies which further decreased market demand.

Segment Analysis

By Product Type

Based on the product type, the market is segmented as outerwear and innerwear. The outerwear segment is expected to remain dominant in the market during the forecast period, propelled by changing fashion trends for kids coupled with growing awareness and interest among parents about the latest fashion and their tendency to update accordingly.

By Distribution Channel Type

Based on the distribution channel type, the baby apparel market is segmented as online and offline. The offline segment is likely to remain the larger distribution channel of the market during the forecast period, propelled by traditional usage. However, the online channel is likely to grow at a faster rate during the forecast period.

Regional Insights

In terms of region, North America is likely to maintain its supremacy in the market during the forecast period, mainly driven by the USA and Canada. The awareness among parents for health, safety, hygiene along with fashion was found the highest among individuals in the USA, especially among working-class parents.

On the other hand, Asia-Pacific is expected to witness the highest growth in the market during the forecast period. The rising population coupled with the growing standard of living along with an increase in e-commerce platform reach, and increasing awareness among individuals is likely to boost the region’s market over the next five years.

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Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories. 

By Product Type

• Outerwear
• Innerwear

By Distribution Channel Type

• Online
• Offline

By Region

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and the Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Some of the major baby apparel manufacturers are-

• Carter's, Inc.
• Cotton On Group
• Hennes & Mauritz AB
• Nike, Inc.
• Gymboree Group, Inc.
• Industria de Diseño Textil, S.A.
• Naartjie Corporation
• Providence Apparel, Inc.
• Ralph Lauren Corporation
• Hanesbrands Inc.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the distribution channel types by product type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.