False Eyelashes Market Report

Market Insights

False Eyelashes Market is likely to grow from USD 1.74 billion in 2021 to USD 2.66 billion in 2028 at a CAGR of 6.14% during the forecast period of 2022-2028.

What are false eyelashes?

False eyelashes are a fun, and easy way to give an exquisite look to your eyes. They enhance your beauty and bring more attention to your eyes and are available in a variety of designs and patterns as per the consumer’s demand.

Market Drivers

The ability of false eyelashes to add volume to one’s natural eyelashes and to transform the appearance impact in a beautiful manner when chosen correctly, and the rapidly growing popularity for customized and unique looks among people are the major factors driving the growth of the false eyelashes market during the forecast period.

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Segment Analysis

By Product Type

Based on the product type, the market is segmented as strips, cluster/accent, individual, and others. Strip false eyelashes are estimated to account for the major share of the market. The growth is attributed to their exceptional popularity among people, owing to their easy and quick wearing patterns. These eyelashes are so user friendly that they do not require any professional help and are also available in various designs, making the entire lash line look so beautiful. Further, individual false eyelashes are estimated to witness significant growth rate in the next five years. These lashes are available in single as well as flared forms, giving a natural yet dramatic look to the consumer’s eyes. Unlike strip false eyelashes, this requires the help of an expert as each lash or cluster of lashes has to be applied individually.

By Constituent Type

Based on the constituent type, the market is segmented as natural and synthetic. Synthetic is estimated to hold the larger share of the market, being the leading segment in the upcoming years. These eyelashes are made up of rubber, polymers or acrylic material, and are shinier, glossier giving a more dramatic look. These lashes are available in a variety of thickness, curl, length, style, holding the curls in a proper manner, and are also inexpensive, resulting in being the dominant segment of the market. Further, the natural eyelashes segment is estimated to register a constant growth rate in during the forecast period, owing to their soft texture, making them similar to natural eyelashes and their easy convenience while using them on regular basis. These lashes are made from mink hair, human hair, sable hair, or silk, and are lightweight and flexible as compared to their counterparts.

By Distribution Channel Type

Based on the distribution channel type, the market is segmented as online, convenience stores, and hypermarkets & supermarkets. Convenience store held the largest share of the market in the year 2021, and includes drug stores, department stores, and specialty stores. Majority of false eyelashes users are very specific about what shape and material they want to have, hence they usually prefer buying them from stores rather than from online merchants, as they also get assistance from experts giving them best suited recommendations as per the consumer’s taste and an explanation of product’s application. On the contrary, online channel is estimated to be the fastest-growing segment over the forecast period, owing to their increasing popularity among consumers because of the convenience they offer. They also offer massive discounts in different occasions in a year, making the products attractive to the consumers, fueling the growth of the market in the next five years.

By Region

In terms of regions, North America is estimated to account for the major share of the market owing to the presence of a large number of manufacturers in the U.S. during the forecast period. Factors such as increasing influence of TV, film actors, and social media, and permanent eyelashes which can last for about two to three weeks, gaining popularity are expected to accelerate the product demand in the regional market during the forecast period. Furthermore, Asia-Pacific is estimated to be the fastest-growing region in the upcoming years, with China, India, South Korea, and Philippines being the major countries with increasing awareness regarding developing beauty trends and products in the regional market during the forecast period. Europe is also expected to offer substantial growth opportunities during the forecast period.

Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The false eyelashes market is segmented into the following categories.

By Product Type:

• Strips
• Cluster/Accent
• Individual
• Others

By Constituent Type:

• Natural
• Synthetic

By Distribution Channel Type:

• Online
• Convenience Stores
• Hypermarkets & Supermarkets

By Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

Key Players

Some of the key players in the false eyelashes market are-

• Acelashes
• Ardell Lashes
• Blink Lash Store
• Emma Lashes
• GIANNI LASHES
• House Of Lashes
• Lemer Lashes
• Qingdao LashBeauty Cosmetic Co., Ltd.
• Royal Korindah
• XIZI Lashes

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by distribution channel type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.