The market is Segmented by Product Type (Regular, Contoured, Wrap Around, and Others), by Distribution Channel Type (Offline, Online), and by Region (North America, Europe, Asia-Pacific, and the Rest of the World).
The market is Segmented by Product Type (Regular, Contoured, Wrap Around, and Others), by Distribution Channel Type (Offline, Online), and by Region (North America, Europe, Asia-Pacific, an...
The Sleep Mask Market is estimated to grow from USD 15.12 million in 2021 to USD 20.49 million by 2028 at a healthy CAGR of 4.42 % during the forecast period.
Sleep masks, also known as eye masks, help a person to sleep faster. Sleep masks cover both eyes and block incoming light, thus creating complete darkness which helps the users to sleep comfortably. A sleep mask is an affordable and easy-to-use product and can help to avoid using sleeping pills or medication to fall asleep.
These masks are typically made of soft fabric and cushion material and are designed with the intention to blindfold both eyes. Sleep masks are widely used during air travel and are popular among persons who want to nap during daylight hours.
Sleep Mask Market Features
Market Size in 2028
USD 20.49 Million
Market Size in 2021
USD 15.12 Million
Market Growth (2022-2028)
CAGR of 4.42%
Base Year of Study
2021
Trend Period
2017-2020
Forecast Period
2022-2028
Segments Covered
By Product Type (Regular, Contoured, Wrap Around, and Others)
By Distribution Channel Type (Offline, Online)
By Region (North America, Europe, Asia-Pacific, and Rest of the World)
Dominant Region
North America holds a share of more than 58% in 2021.
Drivers
The sleep mask market is mainly driven by:
Growing travel and tourism industry along with the increasing number of people having sleeping disorders because of fluctuating climate patterns and hectic lifestyles.
An increasing number of travelers opting for long tours, require sleep while flying during daylight hours due to differing time zones.
The growth in industrialization and rise in economic activity that provides workers work in night shifts, such as business process outsourcing (BPO) professionals, nurses, engineers, and security guards also require sleep masks which have been gaining traction among different regions of the world.
The market is segmented as regular, contoured, wrap-around, and others. Regular sleep masks share more than 58.8% in 2021. Regular sleep masks create a perfectly dark environment and shield eyes from all sources of light such as lamps, television, laptop, and natural lights, along with providing sound sleep to consumers.
The popularity of regular sleep masks is mainly because it is convenient to carry, owing to which it is expected to lead the market during the forecast period.
Distribution Channel Trends
The market is segmented as offline and online. The offline distribution channel share more than 73.7% in 2021. The dominance of the segment is mainly due to an increasing number of supermarkets and hypermarkets offering more options for consumers to make a perfect purchase decision.
Regional Analysis
North America holds a share of more than 58% in 2021 with the USA, Canada, and Mexico being the countries with lucrative growth opportunities.
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The growth of the region’s market is mainly driven by an increasing number of individuals suffering from sleep disorders such as insomnia and sleep apnea in the region.
Segmentation
This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The market is segmented into the following categories.
By Product Type:
Regular
Contoured
Wrap Around
Others
By Distribution Channel Type:
Offline
Online
By Region:
North America (Country Analysis: the USA, Canada, and Mexico)
Europe (Country Analysis: Germany, France, the UK, Russia, and the Rest of Europe)
Asia-Pacific (Country Analysis: China, Japan, India, and the Rest of Asia-Pacific)
Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
Report – Features
Market Segmentation
3
Regions Covered
4
Countries/Sub-Regions Covered
15
No. of Figures & Tables
>150
Company Profiles
10
The following are the key features of the report:
Overview, industry life cycle analysis, supply chain analysis.
Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
Trend and forecast analysis.
Segment trend and forecast.
Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
Attractive market segments and associated growth opportunities.
Emerging trends.
Strategic growth opportunities for the existing and new players.
Key success factors.
Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s market realities and future market possibilities for the forecast period of 2022 to 2028. The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Target Audience
The target audience of Sleep Mask Market includes-
Vendors
Manufacturers
Distributors
Organizations
Government Bodies.
Critical Questions Answered in the Report
This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global market. The historic years considered for the study are 2017-2020, the base year is 2021, the estimated year is 2021, and the forecast period is 2022-2028. The following are the critical questions answered in the report.
What are the key trends in the global market?
How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
What is the impact of COVID-19 on the global market?
What are the key strategies adopted by the major vendors to lead in the global market?
What is the market share of the top vendors?
Customization Options
Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
Detailed profiling of additional market players (up to 3 players)
SWOT analysis of key players (up to 3 players)
Market Segmentation
Current market segmentation of any one of the product types & by distribution channel type.
Competitive Benchmarking
Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.
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Sleep masks, also known as eye masks, help a person to sleep faster. Sleep masks cover both eyes and block incoming light, thus creating complete darkness which helps the users to sleep comfortably. A sleep mask is an affordable and easy-to-use product and can help to avoid using sleeping pills or medication to fall asleep.
These masks are typically made of soft fabric and cushion material and are designed with the intention to blindfold both eyes. Sleep masks are widely used during air travel and are popular among persons who want to nap during daylight hours.
Dream Essentials, LLC, Sleep Master, LC Industries, Inc., Alaska Bear, HappyLuxe, Sonoma Lavender Co., Earth Therapeutics, LumosTech, Inc., PrettyCare, and Nidra Goods are among the key players in the market.
Growing travel and tourism industry along with the increasing number of people having sleeping disorders because of fluctuating climate patterns and hectic lifestyles.
An increasing number of travelers opting for long tours, require sleep while flying during daylight hours due to differing time zones.
The growth in industrialization and rise in economic activity that provides workers work in night shifts, such as business process outsourcing (BPO) professionals, nurses, engineers, and security guards also require sleep masks which have been gaining traction among different regions of the world.
The North American market accounted for a significant share of more than 55%% in 2021 and is expected to grow at a robust CAGR during the review period.
