Sleep Mask Market Report

Market Insights

Sleep mask market is likely to witness an impressive CAGR of 4.5% during the forecast period. Growing travel and tourism industry along with the increasing number of people having sleeping disorders as a result of fluctuating climate patterns and hectic lifestyle is the prime factor contributing to the demand for sleep masks. Further, an increasing number of travelers opting for long tours, require to sleep while flying during daylight hours due to differing time zones, also fuels the growth of the market. With the growth in industrialization and rise in economic activity that provides workers to work in night shifts, such as business process outsourcing (BPO) professionals, nurses, engineers, and security guards also require sleep masks which have been gaining traction among different regions of the world.

Segment Analysis

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Sleep Mask Market Share: By Product Type

Based on the product type, the market is segmented as regular, contoured, wrap around, and others. The regular sleep mask segment held the largest share of the market in 2019. Regular sleep masks create a perfect dark environment and shield eyes from all sources of light such as, lamp, television, laptop, and natural lights, along with providing sound sleep to consumers. The popularity of regular sleep masks is mainly because it is convenient to carry, owing to which it is expected to lead the market during the forecast period.

Sleep Mask Market Share: By Distribution Channel Type

Based on the distribution channel type, the sleep mask market is segmented as offline and online. The offline segment held the larger share of the market in 2019. The dominance of the segment is mainly due to an increasing number of supermarkets and hypermarkets offering more options for consumers to make a perfect purchase decision.

Sleep Mask Market Share: By Region

In terms of regions, North America is estimated to be the largest market for sleep masks during the forecast period, with the USA, Canada, and Mexico being the countries with lucrative growth opportunities. The growth of the region’s market is mainly driven by an increasing number of individuals suffering from sleep disorders such as insomnia and sleep apnea in the region.

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Market Scope & Segmentation

Sleep masks, also known as eye masks, help a person to sleep faster. Sleep masks cover both of the eyes and block incoming light, thus creating complete darkness which helps the users to sleep comfortably. A sleep mask is an affordable and easy to use product, and can help to avoid using sleeping pills or medication to fall asleep. These masks are typically made of soft fabric and cushion material, and are designed with the intention to blindfold both eyes. Sleep masks are widely used during air travel and are popular among persons who want to nap during daylight hours.

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The sleep mask market is segmented into the following categories. 

Sleep Mask Market Size, Share, & Forecast, by Product Type:

• Regular (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Contoured (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Wrap Around (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Sleep Mask Market Size, Share, & Forecast, by Distribution Channel Type:

• Offline (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Online (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Sleep Mask Market Size, Share, & Forecast, by Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Some of the major sleep mask manufacturers are-

• Dream Essentials, LLC
• Sleep Master
• LC Industries, Inc.
• Alaska Bear
• HappyLuxe
• Sonoma Lavender Co.
• Earth Therapeutics
• LumosTech, Inc.
• PrettyCare
• Nidra Goods.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by distribution channel type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.