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Sleep Mask Market Report
The Sleep Mask Market is Segmented by Product Type (Regular, Contoured, Wrap Around, and Others), by Distribution Channel Type (Offline, Online), and by Region (North America, Europe, Asia-Pacific, and Rest of the World)
Covid-19 has impacted the market dynamics, competition, and global supply chains. The revenues has gone down in 2020 and may resume an uptrend gradually form 2021. Companies optimizing their operation and statergy will sustain and beat the competition.
Note: The summary below might not have included insights on covid impact since we have large number of reports.
Sleep mask market is likely to witness an impressive CAGR of 4.5% during the forecast period. Growing travel and tourism industry along with the increasing number of people having sleeping disorders as a result of fluctuating climate patterns and hectic lifestyle is the prime factor contributing to the demand for sleep masks. Further, an increasing number of travelers opting for long tours, require to sleep while flying during daylight hours due to differing time zones, also fuels the growth of the market. With the growth in industrialization and rise in economic activity that provides workers to work in night shifts, such as business process outsourcing (BPO) professionals, nurses, engineers, and security guards also require sleep masks which have been gaining traction among different regions of the world.
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Sleep Mask Market – Snapshot |
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Growth |
4.5% for the next five years |
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Major Product Type |
Regular Sleep Mask |
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Major Distribution Channel Type |
Offline |
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Region with the Highest Demand |
North America |
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Key Players |
Dream Essentials, LLC, Sleep Master, LC Industries, Inc., Alaska Bear, HappyLuxe, Sonoma Lavender Co., Earth Therapeutics, LumosTech, Inc., PrettyCare, and Nidra Goods |
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Based on the product type, the market is segmented as regular, contoured, wrap around, and others. The regular sleep mask segment held the largest share of the market in 2019. Regular sleep masks create a perfect dark environment and shield eyes from all sources of light such as, lamp, television, laptop, and natural lights, along with providing sound sleep to consumers. The popularity of regular sleep masks is mainly because it is convenient to carry, owing to which it is expected to lead the market during the forecast period.
Based on the distribution channel type, the sleep mask market is segmented as offline and online. The offline segment held the larger share of the market in 2019. The dominance of the segment is mainly due to an increasing number of supermarkets and hypermarkets offering more options for consumers to make a perfect purchase decision.
In terms of regions, North America is estimated to be the largest market for sleep masks during the forecast period, with the USA, Canada, and Mexico being the countries with lucrative growth opportunities. The growth of the region’s market is mainly driven by an increasing number of individuals suffering from sleep disorders such as insomnia and sleep apnea in the region.
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Some of the major sleep mask manufacturers are-
Sleep masks, also known as eye masks, help a person to sleep faster. Sleep masks cover both of the eyes and block incoming light, thus creating complete darkness which helps the users to sleep comfortably. A sleep mask is an affordable and easy to use product, and can help to avoid using sleeping pills or medication to fall asleep. These masks are typically made of soft fabric and cushion material, and are designed with the intention to blindfold both eyes. Sleep masks are widely used during air travel and are popular among persons who want to nap during daylight hours.
This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.
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Sleep Mask Market Research Report – Features |
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Market Segmentation |
3 |
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Regions Covered |
4 |
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Countries/Sub-Regions Covered |
15 |
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No. of Figures & Tables |
>150 |
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Company Profiles |
10 |
The sleep mask market is segmented into the following categories.
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This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
Market Segmentation
Competitive Benchmarking
Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected].
The sleep mask market is expected to witness an impressive growth of 4.5% CAGR in the foreseeable future.
Dream Essentials, LLC, Sleep Master, LC Industries, Inc., Alaska Bear, HappyLuxe, Sonoma Lavender Co., Earth Therapeutics, LumosTech, Inc., PrettyCare, and Nidra Goods are among the key players in the sleep mask market.
North America is expected to be the largest sleep mask market during the next five years.
Growing travel and tourism industry along with the increasing number of people having sleeping disorders as a result of fluctuating climate patterns and hectic lifestyle is the prime factor contributing to the demand for sleep masks.
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