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  • Sports Nutrition Market Forecast & Analysis| 2023-2028

    Sports Nutrition Market Forecast & Analysis| 2023-2028

    Sports Nutrition Market Forecast & Analysis| 2023-2028
    Report code - SRCG179 Delivery - 2 Weeks
    Sports Nutrition Market Size, Share, Trend, Forecast, & Industry Analysis – 2023 See more...

    "The sports nutrition market size was valued at USD 47.02 billion in 2023 and is forecast to grow to USD 71.36 billion by 2028 at a CAGR of 8.7% during 2023-2028".

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    Market Dynamics


    The sports nutrition market encompasses various products designed to optimize athletic performance, enhance recovery, and support overall health and fitness goals for athletes and active individuals. This market has experienced significant growth over the past few decades, driven by increasing health awareness, rising disposable incomes, growing interest in fitness and sports activities, and advancements in nutrition science and technology.

    Sports Nutrition Market Report Overview

    Market Size in 2028

    USD 71.36 Billion

    Market Size in 2023

    USD 47.02 Billion

    Market Growth (2023-2028)

    CAGR of 8.7% 

    Base Year of Study


    Trend Period


    Forecast Period



    Market Drivers 

    • Increasing Obesity Rates: Obesity rates have surged globally, with 39.0% of adults affected and projections of 1 billion by 2030. Factors like sedentary lifestyles and unhealthy diets contribute to this. Surging rates have raised concern and awareness about healthy lifestyles and nutritious dietary choices, driving the market for sports nutrition.
    • Surge in Buying Pharmaceutical and Health Products Online: A survey by the UN Conference on Trade and Development and Netcomm Suisse eCommerce Association shows a 9.0% rise in online purchases of pharmaceutical and health products, accelerating sports nutrition market growth.
    • Increasing Popularity among Youngsters: Younger consumers' growing preference for fitness and acceptance of protein supplements are expected to drive market growth. The demand for plant-based nutritional products with immunity-boosting benefits is also contributing to this growth.
    • Increasing use of Social Media among Manufacturers: Manufacturers' increasing use of social media platforms like YouTube and Instagram is expected to increase the demand for sports nutrition products.

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    Segment Analysis


    List of Sub-Segments

    Dominant and Fastest-Growing Segments

    Product Type Analysis

    Sports Food, Sports Drinks, and Sports supplements

    Sports supplement segment held the largest share of >45% in 2022

    Distribution Channel Type Analysis

    Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels

     Online store’s segment is expected to expand with the fastest CAGR.

    Regional Analysis

    North America, Europe, Asia-Pacific, and Rest of the World

    North America is estimated to contribute >45% market share in 2022.


    Sports Nutrition Market: By Product Type

    "The sports supplement segment held the largest share of >45% in 2022" 

    The sports nutrition market is segmented as food, drinks, and supplements. The sports supplement segment held the largest share in 2022 and is expected to maintain its vanguard over the forecast period owing to the rising regularized usage of sports nutrition supplements among sportspersons.A rapid upsurge in sports nutrition market preference for personalized nutrition is boosting segmental growth.

    Sports Nutrition Market: By Distribution Channel Type

    "The online store’s segment is expected to expand with the fastest CAGR"

    The sports nutrition market is segmented as supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. ?The online store’s segment is expected to expand with the fastest CAGR over the forecast period owing to rising customer preference for e-commerce websites coupled with the availability of the widest variety of sports nutrition with global reach.

    Sports Nutrition Market: By Region

    "North America is estimated to contribute >45% market share in 2022" 

    North America is estimated to contribute >45% market share in 2022 and is expected to grow with a lucrative CAGR due to the region's high awareness of health and fitness and the high adoption of advanced nutrition. The presence of dominant market players and the rising popularity of the sports nutrition market among recreational and lifestyle users along with sportspersons will augment the regional growth over the foreseeable future.

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    key Players

    The following are the key players in the Sports Nutrition Market (arranged alphabetically)

    • Abbott Laboratories Inc.
    • Bulk Powders
    • Glanbia PLC
    • Clif Bar & Company
    • GNC Holdings Inc.
    • Multipower.
    • MusclePharm Corporation
    • PepsiCo Inc.
    • The Coca-Cola Company

    Note: The above list does not necessarily include all the top players in the market.

    Are you the leading player in this market? We would love to include your name. Write to us at sales@stratviewresearch.com

    Report Features

    This report provides intelligence most comprehensively. The sports nutrition market report structure has been kept such that it offers maximum business value. It provides critical insights into the dynamics and will enable strategic decision-making for the existing players and those willing to enter the market.

    What Deliverables will you get in this report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    In-depth Analysis of the Sports Nutrition Market

    How lucrative is the future?

    The market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional, and country level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and Forecast

    Which are the top players and what is their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirements?

    10% free customization

    Research Methodology

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

    More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

    We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

    Report Customization Options

    Company Profiling

    • Detailed profiling of additional market players (up to 3 players)
    • SWOT analysis of key players (up to 3 players)

    Market Segmentation

    • Current sports nutrition market segmentation of any one of the product types by distribution channel type.  

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com

    Frequently Asked Questions (FAQs)

    Sports nutrition focuses on the type and quantity of food and fluid taken by sportspersons, athletes, bodybuilders, etc. Various products are available in the market that offers optimal vitamins, carbohydrates, proteins, and fats required for a specific workout regime.

    Glanbia PLC, PepsiCo Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Company, GNC Holdings Inc., Bulk Powders, Abbott Laboratories Inc., and Multipower are among the key players in the Market.

    The sports nutrition market is estimated to grow from USD 47.02 billion in 2023 to USD 71.36 billion by 2028.

    The market was estimated to grow at a CAGR of 8.7% from 2023-2028.

    North America is estimated to grow at the highest rate in the coming five years.

    The prime factor that is contributing to the demand for sports nutrition is the growing health and wellness awareness across the globe.

    Sports supplement segment is likely to maintain its dominance in the market in the next five years.

    The study period of this market report is 2017-2028.