Market Insights
The sodium lauryl sulfate market was estimated at USD 652.36 million in 2022 and is likely to grow at a CAGR of 4.61% during 2023-2028 to reach USD 861.77 million in 2028.
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Market Dynamics
Introduction
Sodium lauryl sulfate is an anionic detergent and surfactant found in many household and industrial cleaning products. Based on product type, Sodium lauryl sulfate can be categorized into liquid sodium lauryl sulfate and dry sodium lauryl sulfate. On the basis of application served, it can be categorized into dish washing liquids, household detergents & cleaners, industrial cleaners, and personal care products.
Market Drivers
The sodium lauryl sulfate market is driven by a host of factors, some of which are noted below:
- According to the market study, there has been significant growth in demand for detergents and cleaning products, driven by the expanding personal care industry in the Asia-Pacific region.
- Market growth is expected to be stifled by the increasing concern over the toxicity of sodium lauryl sulfate, primarily due to the availability of bio-based alternatives.
- The market is expected to experience new growth opportunities due to its expanding application footprint across various industries.
- The Asia-Pacific region, primarily dominated by China and India, accounted for the majority of global market consumption, followed by North America and Europe.

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Key Players
The following are the key players in the sodium lauryl sulfate market:
- Huntsman Corporation
- Croda International
- Solvay S.A
- Clariant Corporation
- Stepan Company
- BASF SE
- Galaxy Surfactants Ltd.
- Godrej Industries Limited
- Kao Corporation
- Melan Chemical Co. Ltd.
- Oxiteno S/A.
- Indústria E Comércio
- Xiamen Ditai Chemical Company Limited.
Note: The above list does not necessarily include all the top players in the market.
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Segment Analysis
Segmentations
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List of Sub-Segments
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Segments with High Growth Opportunity
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Product Type Analysis
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Liquid and Dry {Powder, Needles, and Granules}
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Liquid segment dominated the market in 2022, and is expected to maintain its position during the forecast period.
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Application Type Analysis
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Dish Washing Liquids, Household Detergents & Cleaners, Industrial Cleaners, and Personal Care Products
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Household detergents & cleaners segment held the largest share of more than 50% the in 2022.
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Regional Analysis
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North America, Europe, Asia-Pacific, and Rest of the World
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Asia-Pacific is estimated to be the largest market for sodium lauryl sulfate during the forecast period.
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By Product Type
"Liquid segment dominated the market in 2022, and is expected to maintain its position during the forecast period"
The market is segmented as liquid and dry. The dry segment is further bifurcated into powder, needles, and granules. The liquid segment dominated the market in 2022, and is expected to maintain its position during the forecast period. Liquid sodium lauryl sulfate is majorly used for day-to-day applications, whereas dry sodium lauryl sulfate is majorly preferred for applications, where strong cleansing is required.
By Application Type
"Household detergents & cleaners segment held the largest share of more than 50% the in 2022"
The sodium lauryl sulfate market is segmented as dish washing liquids, household detergents & cleaners, industrial cleaners, and personal care products. The household detergents & cleaners segment held the largest share of more than 50% the in 2022, and is also expected to witness a healthy growth during the forecast period. Household detergents & cleaners majorly include liquid & powder laundry detergents, all-purpose cleaners, floor cleaners, toilet cleaners, kitchen cleaners, glass cleaners, carpet cleaners, upholstery cleaners, stain removers, and hard surface cleaners.
Regional Analysis
"Asia-Pacific is estimated to be the largest market for sodium lauryl sulfate during the forecast period"
Asia-Pacific is estimated to be the largest market for sodium lauryl sulfate during the forecast period. China, Japan, Taiwan, South Korea and India are the major economies contributing towards the growth and high demand for sodium lauryl sulfate in the region. Huge consumer base, growing disposable income of consumers, increasing popularity of takeaway foods, and growing awareness towards personal and community hygiene are the major factors driving the growth of the Asia-Pacific sodium lauryl sulfate market. North America and Europe are also expected to witness a healthy demand for sodium lauryl sulfate during the forecast period.

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Research Methodology
- This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s sodium lauryl sulfate market realities and future market possibilities for the forecast period.
- The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market.
- The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.
- This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
- More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
- We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
Market Segmentation
This report studies the market covering 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The sodium lauryl sulfate market is segmented into the following categories.
By Product Type
By Application Type
- Dish Washing Liquids
- Household Detergents & Cleaners
- Industrial Cleaners
- Personal Care Products
By Region
- North America (Country Analysis: the USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
- Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and Rest of Asia-Pacific)
- Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Customization Option
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to 3 players)
- SWOT analysis of key players (up to 3 players)
Market Segmentation
- Current market segmentation of any one of the product types by application type.
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
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