Additives Market for Deodorants & Antiperspirants Application Analysis | 2023-2028

“The Additives Market for Deodorants & Antiperspirants Application was estimated at US$ 408.61 million in 2022 and is expected to grow at a CAGR of 5.2% during 2023-2028 to reach US$ 555.44 million by 2028.”

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Market Dynamics

Introduction

The Additives market for deodorants and antiperspirants is basically categorized into two types of products i.e. deo actives and antiperspirant products. The commercial antiperspirants consist of aluminum chlorohydrate and aluminum sesquichlorohydrate as the active ingredients and on the other hand, deo actives are based on alcohol, consisting of antimicrobial agents including Farnesol, Sodium Bicarbonate, Ethylhexylglycerin, Triclosan, and Triethyl Citrate for minimizing the growth of bacteria.

Market Drivers

The major factors such as the increase in controlling sweat demand, bad body odor and diseases related to sweat, improved social lifestyles accompanied by increasing incomes of consumer, enhanced focus on personal hygiene and the requirement to feel fresh among the younger generation are expected to boost the demand for deodorants and antiperspirants in the market during the forecast period.

Moreover, the capability of deodorant and antiperspirants to get rid of foul body odors and perspiration is estimated to create new lucrative growth opportunities for the manufacturers of additives in the market.

Segments Analysis

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By Product Type

“Deo actives dominate the market during the forecast period.”

The market is segmented as deo actives and antiperspirants. Deo actives are estimated to witness a stronger growth rate in the market and are being used in deodorants for applying on body to cover or remove the foul odor of body. Factors such as the global demand for deodorants among consumers being increasingly reinforced because of the change in lifestyles and growing focus on personal hygiene, increase in tendency of people for pleasant body odors through the whole day, need for attaining protection against perspiration resultant of unpleasant odor of body, are expected to fuel the demand for deodorants in the market during the forecast period.

On the other hand, antiperspirants applications contain aluminum focusing on improving and making skin-friendly products. The combination of phosphate compounds and aluminum chlorohydrate is used to reduce the amount of aluminum compounds used, enhance the effect of antiperspirants, and give rise to the compatibility of skin, which in turn, is eventually boosting the demand for aluminum-based antiperspirants during the forecast period.

Regional Analysis

“Asia-Pacific dominates the market during the forecast period.”

Asia-Pacific is expected to register a high growth rate with the increase in demand for deodorants in the market during the forecast period. Regional growth is attributed to the trends of changing lifestyles and a better emphasis on hygiene along with increase in the availability of products, and the hot and humid seasonal climatic condition.

Furthermore, the increased usage of non-aerosol deodorants and demographic factors, convenient pack size and changing use of deodorants among the customers, and the growing expenses on advertisements and promotions by the major players of the market are also expected to fuel the demand for the product in the regional market during the forecast period.

North America and Europe are also expected to offer substantial growth opportunities during the forecast period.

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Key Players

The market is highly populated with the presence of several local, regional, and global players. Most of the major players compete in some of the governing factors including price, product offerings, regional presence, etc. 

The following are the key players in the global additives market for deodorants & antiperspirants application (arranged alphabetically).

• BASF SE
• Firmeinch
• Givaudan
• International Flavors & Fragrances Inc.
• Nouryon
• Shiseido
• Symrise AG
• The Dow Chemical Company
• Unilever
• Wacker Chemie AG.

Note: The above list does not necessarily include all the top players in the market.

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Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. 

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data. 

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Customization Option

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players).
• SWOT analysis of key players (up to 3 players).

Market Segmentation

• Current market segmentation of any one of the product types by application type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

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