Challenge

A leading epoxy resin manufacturer wanted to identify the most attractive applications for epoxy resin in different industries.

Client Objective

The client wanted to increase the epoxy resin sales and target the applications offering high growth potential.

Our Solution

We identified numerous applications of epoxy across different industries and sorted out the most attractive applications based on usage trends, future growth potential, current volumes, and competitive advantage.
We identified the new, emerging as well as high growth applications of epoxy resin across different industries. We also classified the applications based on short term as well as long term growth prospects.
We also provided the list of key customers in the target applications.

Impact

Our study helped the client devise the short term and medium to long term sales strategy. Our go to customer list helped the client channelize the resources in the most effective manner.