Market Insights
Economic Times, one of premier print publishers in India claimed that if ‘Swachh Bharat’ was one of the resounding mantras of the Modi government during its first tenure, ‘Fit India’ is set to be one in its second stint. This campaign is expected to be coordinated by the sports ministry, this mission will see ministries of information and broadcasting, human resource development, panchayati raj and rural development, health and youth affairs also involved in the mission. The demand is expected to be huge and many folds as the Government of India is all set to motivate India’s 130 crore population henceforth. This brings immense opportunity for market players. Not only fitness coaches and operators will benefit from this movement, the suppliers of gym equipment, Nutrient Suppliers for Fitness, Manufacturers and many more stakeholders are expected to gain from this movement.
In August 2019, the government has opened doors to huge amount of opportunity and at the same time the finance ministry has allowed 100% FDI in retail which also allows small to mid-level players in Western and Indian market to enter the market with ease.
As per a sports ministry proposal, 2019 will focus on ‘physical fitness and mental wellbeing’. Year two of the mission will be dedicated towards ‘healthy food and eating habits. The third year will emphasize on adoption of sustainable and environment-friendly lifestyle, while year four will look at healthy life style practices, health friendly goods and services, simple easy ways to keep diseases at bay. The report explores all the possible avenues which can open door for new players in the Indian market as well segments the market into North, East, West and South regions based on the demand, gap and opportunities that are expected to initiate from end of 2019 onwards.
The Indian fitness industry is undergoing a revolution of sorts spiked by the increasing incidences of obesity and diabetes. If we look around, we will find that weight loss advertisements are rampant everywhere. This is one of the key reasons as to why health clubs and gym memberships are growing. Spending on fitness was earlier seen as a luxury, but now it is a way of life. Not just in the urban areas and cities, but also in tier 2, tier 3 cities, towns and even in the villages, where people are increasingly opting for wellness and fitness choices.
The India Wellness Market was estimated at around 1.11 Billion USD in 2017 is growing in double digits. Easy access to the internet, TV and technology have brought about a paradigm shift in perspective of woman taking to fitness and health seriously. Rising cases of osteoporosis and lowering of bone density have catapulted women to take up health, diet and fitness in a major way. Online or offline fitness regime is more matter of choice. The suppliers of equipment, nutrient supplements and others needs to study these aspects before marketing their products in India.
Based on a published report, over 2,200 men and women, between the age group of 18 and 35 years, were surveyed by a leading sports brand across the top nine cities — Delhi-NCR, Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad, and Chandigarh. The results showed varied preference among millennials when it comes to fitness. The report from Stratview explores the demands, gaps and opportunities in the light of Fit India Movement 2019, when this trend is expected to gain more momentum, leading to higher demand of equipment, supplies and nutritional supplements among end users.
Major gym chains were born during the 80s, including Gold’s Gym, 24 Hour Fitness, LA Fitness, and the Bally Company. They targeted two archetypes: weightlifters and aerobics fans. Things have changed in 2019 and with the announcement of Fit India movement, this market is all set to bloom. In India, people have preferences for fitness centres such as home, office, boutique, exclusive and so on. Depending on the spending power of Indians, people opt for different level and centres. The report from Stratview has explored the major cities to create a three sixty overview for manufacturers, suppliers, and new market entrants.
Segment Analysis
By Equipment
Amer Sports Corporation, Brunswick Corporation, Fitbit, Core Health and Fitness, ICON Health & Fitness, Inc., Impulse (Qingdao) Health Tech Co. Ltd., Johnson Health Tech Co. Ltd, Nautilus, Inc., Technogym S.p.A., Torque Fitness, and TRUE Fitness Tech are some of the leading equipment providers in gym segment, globally. The players who are focusing on India market have to understand the local or domestic competition that exists in 2019 and also the demands and gaps of the market.
By Choice of Fitness Regime
Yoga or Gym? That’s a question every new fitness lover asks the expert. With yoga one can expect increased flexibility, toning and strengthening. The person does not need any equipment, just some space around to practice the various positions of yoga or maybe a trainer or guru around. That saves the travel time one needs to go to a gym.
There are others who believe that gym helps tone their body in a better way. Celebrities in India are divided between practicing yoga and going to gym. Not everyone can afford the membership of gymnasiums. Gym sessions act more or less on the outer appearance and tone the muscles. A gym workout mostly has only physical benefits and rarely offers mental stimulation. While addressing the gaps and needs of the fitness industry in India, it is important to understand the inclination of the user and this report serves the same purpose.
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Awareness About Technique (%)
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TRX Suspension
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7
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Pilates
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29
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Rope Workout
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31
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Aqua Fitness
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19
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Cross Functional Training
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37
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Crawling Workout
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11
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Body Combat
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18
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Martial Arts
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56
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Zumba
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63
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Aerobics
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74
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Bodyweight Training
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51
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HIIT
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31
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Kickboxing
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51
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By Fitness Supplement Market and Type of Supplement
Results of one published study indicate that Indians prefer different types of supplements in different regions.
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Preference of Indians in types of supplements (%)
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General Motor Diet
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28
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Vegan Diet
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21
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Gluten-Free Diet
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16
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Lemon Detox Diet
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12
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Ketogenic Diet
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10
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Paleo Diet
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5
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Atkin’s Diet
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3
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Cabbage Soup Diet
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3
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Mediterranean Diet
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3
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Vegan or Keto? Natural or Synthetic? Users are always experimenting, or they prefer to stick to one brand. The report answers all.
Indian cities have different fitness health index, and it is interesting to study them and compare then with smaller town and Tier 2 and 3 cities. These types of insights are not available anywhere in published form and Stratview’s report is first in the market.
Research Methodology
This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We usually conduct more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.
Report Features
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s demands, maps opportunities, and demands in the Indian Wellness Industry for the forecast period of 2019 to 2025. The report segments and analyzes the market in the most detailed and comprehensive manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for market participant as well as investors in the identification of low-hanging fruits available as well as formulate growth strategies.
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
- Market trend and forecast analysis
- Market segment trend and forecast
- Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
- Attractive market segments and associated growth opportunities
- Emerging trends
- Strategic growth opportunities for the existing and new players
- Key success factors
