Market Insights
The automotive active aerodynamics market is likely to grow at an impressive CAGR of 14.5% to reach USD 1,113.5 million in 2023.

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Market Dynamics
The automotive industry is very keen to adopt technologies that can reduce carbon emission levels and meet or exceed emission norms imposed by different regulatory authorities of various countries. Aerodynamics is the third most effective technique for reducing emissions in the automotive industry, after powertrain improvement and weight reduction. Active aerodynamics is an advanced aerodynamic technology that selectively admits or restricts airflow based on real-time requirements and contributes towards the reduction in drag, thereby reducing emissions.
The auto industry has been ushering in a new era of aerodynamic vehicles with a meticulous investment into advanced components that can address the changing business requirements in the most effective manner. All the major automakers have been vigorously incorporating active components in their most renowned vehicle models with the purpose of improving the overall fuel efficiency of vehicles in order to address stringent government regulations, such as CAFE Standards and the EU Commission on Carbon Emissions Reduction Targets.
Increasing vehicle production, coupled with an increasing penetration of active aerodynamic components in newer vehicles, a rise in demand for improved aerodynamics in vehicles, and the implementation of stringent emission norms for reducing carbon emissions in the automotive industry are the major growth drivers of the automotive active aerodynamics market.
Segments' Analysis
By Vehicle Type
The global automotive active aerodynamics market is segmented based on vehicle type as Passenger Car, LCV, and M&HCV. The passenger car is expected to remain the growth engine of the global automotive active aerodynamics market during the forecast period. An increased dependency on active aerodynamic components to achieve better fuel efficiency and to reduce carbon emissions in cars is primarily driving the segment’s market over the next five years.
By Component Type
Based on the component type, the market is segmented into Active Grille Shutter, Active Spoiler, Active Rear Wing, and Others. The active grille shutter is likely to remain the most dominant active aerodynamic component in the automotive industry during the forecast period. Over the last decade, active grille shutters have experienced a tremendous gain in various segments, especially in luxury and premium vehicles. On average, 20% of the air in front of the vehicles goes below the hood of vehicles and reduces the aerodynamic drag. Active grille shutters perform a vital role in efficiently managing such airflow and improving aerodynamic efficiency.
There are various other active aerodynamic components currently at the development stage for mass usage. These components are also likely to mark their presence in mass-selling vehicle models in the coming years. For instance, the recently launched active air dam in the Ram 1500 pickup truck is the first such active aerodynamic component being launched in a serial production vehicle model.
Regional Insights
Based on the regions, Europe is expected to remain the largest market during the forecast period. Stricter emission norms of the European Commission have led to a faster adoption of active aerodynamic components, especially active grille shutters, into European vehicles. BMW AG, Audi AG, Ford Motor Company, Daimler AG, Lincoln, Volkswagen AG, Groupe Renault, and PSA Group are some of the key OEMs in Europe, which are increasingly adopting active aerodynamic components in some of their vehicle models.

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Key Players
The supply chain of this market comprises raw material suppliers, actuator suppliers, automotive active aerodynamic component manufacturers, automotive OEMs, dealers, and end-users.
Some of the key raw material suppliers for automotive active aerodynamics include-
- BASF SE
- Celanese Corporation
- Lanxess AG.
The key automotive active aerodynamic component manufacturers are-
- Rochling Group
- Magna International Inc.
- Valeo SA
- HBPO GmbH
- SRG Global.
The development of new products targeting higher aerodynamic performance, the use of active aerodynamic components in unpenetrated vehicle models, regional expansion, and the formation of long-term contracts are some of the major strategies adopted by the major players in order to remain competitive in the market.
Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s automotive active aerodynamics market realities and future market possibilities for the forecast period of 2018 to 2023. After a continuous interest in our automotive active aerodynamics market report from the industry stakeholders, we have tried to further accentuate our research scope to the automotive active aerodynamics market to provide the most crystal-clear picture of the market. The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruit available in the market, as well as to formulate the growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors
Market Segmentation
This report studies the market, covering a period of 12 years of trends and forecasts. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The automotive active aerodynamics market is segmented into the following categories:
By Vehicle Type
- Passenger Car
- Light Commercial Vehicle
- Medium- & Heavy-Duty Commercial Vehicle
By Component Type
- Active Grille Shutter
- Active Spoiler
- Active Rear Wing
- Others
By Region
- North America (Country Analysis: The USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, The UK, Italy, Russia, and the rest of Europe)
- Asia-Pacific (Country Analysis: China, Taiwan, Japan, and the Rest of Asia-Pacific)
- Rest of the World (Country Analysis: Brazil, Argentina, and Others)
Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respected clients:
Company Profiling
- Detailed profiling of additional market players (up to 3 players)
- SWOT analysis of key players (up to 3 players)
Market Segmentation
- Current market segmentation of any one of the component types by application type.
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.
Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].