Orthodontics Market Analysis | 2022-2028

“The Orthodontics Market was estimated at US$ 3.45 billion in 2021 and is expected to grow at a CAGR of 14.8% during 2022-2028 to reach US$ ~7.10 billion in 2028”.

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Market Dynamics

Introduction

Orthodontics is a specialized field of dentistry focused on diagnosing, preventing, and correcting issues related to misaligned teeth and jaws. Orthodontists use various techniques, such as braces, aligners, and retainers, to straighten teeth and improve a patient's bite and overall oral health.

By addressing problems like crowded teeth, overbites, underbites, and gaps, orthodontics aims to enhance both the aesthetic appearance of a person's smile and their oral function. Treatment plans are tailored to each individual's unique needs, typically spanning several months to a few years. Orthodontics plays a crucial role in enhancing dental health and boosting self-esteem through improved dental aesthetics.

Market Drivers

In addition to being crucial for dental health, orthodontic treatment also enhances a person's overall look. The demand for items like braces, aligners, etc. is rising quickly due to the numerous therapeutic and aesthetic benefits. The number of patients seeking orthodontic treatment has increased as a result of increased awareness of dental malocclusion and improved diagnostic instruments that help with early detection. Additionally, during the projection period, the business is expected to be driven by a progressive move towards preventative oral care, rising equipment hygiene concerns, and attractive health reimbursement for the treatment of dental malocclusion.

The industry for 3D-printed orthodontics is experiencing a tremendous increase in demand as the technology becomes more accessible and less expensive. Patients are increasingly turning to 3D printing as a more cost-effective and convenient alternative to traditional orthodontic procedures because they may be very expensive and time-consuming. Furthermore, because 3D-printed braces are made specifically for each patient's mouth, they are more comfortable to wear and produce greater outcomes.

As healthcare costs rise, more and more people are seeking ways to reduce their medical expenses. For people who require orthodontic treatment but cannot afford the exorbitant cost of conventional solutions, 3D printing provides an excellent answer.

In addition to this, there are now more possibilities for orthodontic therapy. Due to technological advancements, shorter and less invasive treatments are now possible and yet produce outstanding outcomes. This indicates that more people than ever before are open to trying orthodontics. In addition, the cost of orthodontic treatment has decreased significantly in recent years. Orthodontists may now provide patients with a greater selection of affordable treatment alternatives because of technological advancements.

The rising prevalence of dental malocclusions around the world is one of the key factors propelling market expansion. Dental malocclusion morphological changes are those that might or might not be connected to other disorders and pathological conditions. According to Align Technology, one of the market's top rivals, 12 million people globally seek treatment for malocclusion and dental misalignment, with the Asia Pacific area accounting for around one-third of those cases. Many public actors have begun preventative and awareness efforts in response to the increased frequency of malocclusions, which is expected to increase product demand. The unmet demands of the patient population are another important factor that is projected to propel the market throughout the forecast period.

Several investments/guidelines in the industry have been directed in recent years, which would boost the overall market. Some of them are:

• The American Association of Orthodontists reports a 36% rise in people seeking orthodontic care in the last ten years. That number is only anticipated to increase as a result of new technologies and treatment alternatives.
• Simply put, the fact that more individuals now aspire to have perfect teeth is one of the main factors contributing to the increased demand for orthodontics. The prevalence of social media means that consumers are continually exposed to pictures of influencers and celebrities with beautiful smiles. As a result, the number of persons seeking to accomplish comparable results has significantly increased.

Recent Developments

There is stiff competition in the orthodontics industry. The market offers a vast range of goods and services to suit various requirements and price ranges. Because of this, it is challenging for businesses to obtain a competitive edge by differentiating their goods. Due to the recent decline in insurance reimbursement rates, there are also significant pricing pressures. As a result, the average selling prices of several goods and services have decreased. Following are the key developments in the recent years:

• In May 2021, A-dec and KaVo collaborated to offer premier products and world-class service to dental professionals around the globe
• In June 2019, Envista Holdings Corporation is the name of the business Danaher plans to establish and go public which was revealed by Danaher Corporation. Nobel Biocare Systems, KaVo Kerr, and Ormco, three functioning businesses in Danaher's Dental division, will make up Envista. These companies, which include names like Nobel Biocare, KaVo, Kerr, i-CAT, Dexis, Metrex, Pelton & Crane, Ormco, Implant Direct, and Orascoptic, hold major positions in the dental implant, orthodontic, equipment, and consumables industries
• In January 2019, the Straumann Group partnered with Tianjin ZhengLi Technology Company Limited (ZhengLi Technology), whose clear-aligner system has regulatory approval in China, to accelerate its ambition to access the second-largest market for orthodontic clear aligners in the world. In order enter the highly desirable market, Straumann will use its excellent marketing, training, distribution, and service skills. Straumann gained exclusive distribution rights for their aligners in China. The two partners will work together to create improved cosmetic dental solutions.

Segments Analysis

By Product Type

The market is segmented into equipment and consumables. Based on equipment, the market is further segmented into dental chairs, dental lasers, handpieces, light cure, scaling units, CAD/CAM systems, and dental radiology equipment. The market, based on CAD/CAM systems, is further divided into full-in lab systems, standalone scanners, and chair-side systems. Moreover, the orthodontic consumables segment is further divided into anchorage appliances, ligatures, brackets, and archwires.

The market based on anchorage appliances is further divided into buccal tubes, mini-screws, and bands. Moreover, the market based on ligatures is further divided into elastomeric and wire ligatures. The market based on brackets, is further segmented into aesthetic brackets, self-ligating brackets, cosmetic brackets, and metal brackets. In addition to that, based on the archwire, the market is segmented into beta-titanium archwire, nickel-titanium archwire, and stainless steel archwire.

By End-User Type

The orthodontics market has been divided into hospitals, dental clinics, and other segments. An increase in dental clinics and practitioners, as well as an increase in the incidence of dental diseases, are predicted to promote the expansion of the orthodontics market.

For instance, roughly 50% of Americans suffer from periodontal disease (aged 30 and older). By 2021, 47% of Brits will use fluoridated toothpaste and 63% will brush their teeth twice a day.

Regional Analysis

“The North American orthodontics market is currently the largest globally, whereas Europe is projected to witness the highest growth”.

The orthodontics market is broken down geographically into areas like North America, Europe, Asia-Pacific, and the Rest of the World (RoW). Due to the high prevalence rates of malocclusion and the availability of cutting-edge orthodontic treatment options in this region, the North American orthodontics market is currently the largest in the world. But during the predicted period, Europe is anticipated to experience the highest growth rate due to factors including government programmes to improve tooth health and a rise in disposable incomes.

Key Players

The following are the key players in the Orthodontics Market (arranged alphabetically)

• 3M
• AMERICAN ORTHODONTICS
• Align Technology, Inc.
• DB Orthodontics
• Dentsply Sirona
• Great Lakes Dental Technologies
• Henry Schein, Inc.
• Institut Straumann AG
• Ormco Corporation 

The overall competitive landscape has been affected due to these mergers and acquisitions. 

Note: The above list does not necessarily include all the top players in the market.

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