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  • In-Flight Entertainment Market Analysis | 2023-2028

    In-Flight Entertainment Market Analysis | 2023-2028

    In-Flight Entertainment Market Analysis | 2023-2028
    Report code - SR2179 Published On : May,2023 No. of Pages: 110
    In-Flight Entertainment Market Size, Share, Trend, Forecast, Competitive Analysis, and Gro See more...

    “The In-Flight Entertainment Market is estimated to grow at a CAGR of 10.2% over the next five years to reach US$ 3.2 billion in 2028”.

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    Market Dynamics


    Over the years, in-flight entertainment (IFE) has emerged as an integral part of an aircraft, especially for long-haul flights, to provide engagement services and an enjoyable passenger experience while also benefiting airlines in terms of ancillary revenue generation. With booming in-flight connectivity across all major airline fleets around the world, the in-flight entertainment market is also continually evolving.

    With the growing trends of connected aircraft and in-flight entertainment in the world's advanced economies, the IFE market for short-haul is expected to gain traction. Furthermore, technological advancements, such as the development of integrated seats with IFE, and electronically steered antennas, as well as the growing acceptance of connected aircraft and the expansion of Satcom providers in emerging economies such as China, are expected to drive the demand for the in-flight entertainment market in the aircraft industry in the coming years.

    COVID-19 Impact

    The COVID-19 pandemic has largely impacted the IFE market across regions with a massive decline in global air passenger travel, temporary halts in the production of aircraft by major OEMs, and temporary grounding of several aircraft fleets, particularly wide-body aircraft.

    The graver impact of the pandemic was registered across the supply chain including the equipment manufacturers, service providers, and airlines. In-flight entertainment, a sizeable market, witnessed a colossal decline (-40%+ in 2020) amid the pandemic, quite aligned with the decline in the aircraft industry.

    However, the market is projected to return to its pre-pandemic level by 2025. The emergence of narrow-body aircraft, such as the A321XLR, and COMAC C919, as well as the increasing penetration of in-flight entertainment in narrow-body aircraft, owing to its increased usage in long-haul travel, are likely to promote a relatively early recovery of the market than the overall aerospace industry. For instance, United Airlines unveiled its plan to order about 200 long-haul narrow-body aircraft and also has plans to undergo a massive retrofit program for its older aircraft.

    Segments Analysis


    List of Sub-Segments

    Dominant and Fastest-Growing Segments

    Aircraft Type

    Narrow-Body Aircraft, Wide-Body Aircraft, Regional Aircraft, and Business Jets.

    Narrow-body aircraft remain the dominant aircraft type in the years to come.

    Hardware Type

    IFE Systems (Pre-Fed Boxes, etc.), Display Units, Servers, and Wireless Access Points (WAPs).

    IFE Systems to remain the dominant as well as the fastest-growing hardware type over the next five years.

    Product Type

    Seatback IFE [Wired and Wireless], Overhead IFE [Wired and Wireless], Fixed IFE, and Portable IFE.

    Seatback IFE to be dominant, whereas W-IFE to be the fastest-growing product type over the next five years.

    W-IFE Connectivity Type

    Internet-Enabled W-IFE and Non-Internet Enabled W-IFE.

    Non-Internet-enabled W-IFE remains dominant, whereas Internet-enabled W-IFE is to be the fastest-growing till 2028.

    Connection Type

    Wired and Wireless

    Wired remains dominant, whereas wireless is to be faster-growing during the forecast period.

    Fitment Type

    Line-Fit and Retrofit

    Retrofit is likely to remain the larger segment, whereas line-fit is to grow at a faster rate till 2028.


    North America, Europe, APAC, RoW

    North America remains the dominant region in the market, whereas Asia-Pacific is projected to witness the fastest growth in the coming five years.

    By Aircraft Type

    “Narrow-body aircraft are anticipated to retain their dominant market share”.

    The aircraft in-flight entertainment market is segmented into narrow-body aircraft, wide-body aircraft, regional aircraft, and business jet. Narrow-body aircraft is expected to maintain its largest share in the market during the forecast period, owing to the increasing penetration of seatback IFE in narrow-body aircraft and an expected healthy recovery of the segment.

    Increasing demand for narrow-body aircraft installed with IFE systems for long-haul flights, as well as the expected introduction of COMAC 919, and A321XLR programs, are also likely to fuel good growth opportunities in the narrow-body aircraft segment over the next five years.

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    By Product Type

    “Seatback IFE is expected to maintain its dominance, whereas portable IFE is likely to be the fastest-growing product type in the market”.

    The market is bifurcated into seatback IFE, overhead IFE, fixed IFE, and portable IFE. Seatback IFE is expected to maintain its dominance, whereas portable IFE is likely to be the fastest-growing product type in the market during the forecast period.

    The majority of seatback IFE systems are connected through wires, providing a convenient way for the seatback screens to remain connected with minimal visible wiring and installations. However, portable IFE is a new trend in the IFE market that provides wireless connectivity throughout the aircraft cabin by eliminating the need for complex wiring and lowering installation costs.

    By Connection Type

    “Wireless IFE connection (W-IFE) is expected to become the fastest-growing segment of the market”.

    The market is classified as wired and wireless. Wireless IFE connection (W-IFE) is expected to become the fastest-growing segment of the market during the forecast period. Despite a drop of 19+% in the total installation of W-IFE in 2020, compared to 2019, the installation of IFE systems has still managed to grow. Wireless connectivity is expected to take over the wired IFE market with almost 3/4th of the narrow-body fleet by 2030, globally.

    By W-IFE Connectivity Type

    “Internet-enabled W-IFE is expected to maintain its market dominance in the years to come”.

    The market is segmented into internet-enabled and non-internet-enabled. Internet-enabled W-IFE is expected to maintain its market dominance in the years to come. The connectivity type is also anticipated to experience faster growth during the forecast period, owing to passengers' increasing need/demand for in-flight Wi-Fi connectivity for their engagement during flight.

    Airlines' perception of unconnected offerings has shifted to a more cost-effective approach, with a focus on passenger engagement and a better in-flight experience to reclaim passengers following the COVID crisis.

    By Fitment Type

    “Retrofit is expected to command the market, whereas line-fit is likely to grow at a faster rate”.

    The market is segmented into retrofit and line fit. Retrofit is expected to command the market, whereas line-fit is likely to grow at a faster rate during the forecast period. IFE is strongly influenced by the airline's offering, geographical area, cost, and passenger demand.

    As a result, airlines always can modify and retrofit their fleet with IFE as needed. Thus, retrofitting has amassed a sizable market share of the IFE market. However, this is expected to change gradually by the end of this decade, as line-fit is expected to account for nearly half of the total global annual installations by 2030.

    By Hardware Type

    “The display unit is expected to remain dominant, whereas IFE systems are likely to be the fastest-growing hardware type in the market”.

    The market is segmented into IFE systems (pre-fed boxes, etc.), display units, servers, and wireless access points (WAPs). The display unit is expected to remain dominant, whereas IFE systems are likely to be the fastest-growing hardware type in the market during the forecast period.

    Display units are required to enjoy visual content provided by airlines such as movies, and video games, and premium content, such as Netflix and live matches. Airlines commonly offer seatback display screens to provide individual luxury to passengers to access content according to their tastes and preferences.

    Regional Analysis

    “North America to remain dominant, with Asia-Pacific poised for fastest growth in in-flight entertainment market over next five years”.

    The market is broken down geographically into areas, namely North America, Europe, Asia-Pacific, and the Rest of the World (RoW). In terms of regions, North America is expected to maintain its supremacy in the market for in-flight entertainment during the forecast period. North America is a highly connected region (with 50+% penetration) in 2022 and is expected to remain dominant by the end of the decade. The region has the presence of the IFE giant, Panasonic Avionics Corporation, which is the sole company to supply IFE systems to all of the top airlines around the globe with a total of 15,000+ commercial aircraft to date.

    Asia-Pacific is likely to witness the fastest growth in the coming five years, driven by an expected rise in air passenger traffic and RPK; increasing acceptance of IFE in China and other developing countries, and the introduction of new aircraft programs such as C919.

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    Key Players

    The IFE market is highly consolidated with the presence of a few big players around the globe. Panasonic and Thales alone contribute 70+% share in the IFE market.  These players are the top IFE providers to almost all airlines across the globe. 

    The following are the key players in the In-Flight Entertainment Market (arranged alphabetically)

    • Astronics Corporation
    • Collins Aerospace
    • Panasonic Corporation
    • Safran S.A.
    • Thales Group

    Note: The above list does not necessarily include all the top players in the market.

    Are you the leading player in this market? We would love to include your name. Write to us at sales@stratviewresearch.com

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

    What Deliverables Will You Get in this Report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    in-depth Analysis of the In-Flight Entertainment Market 

    How lucrative is the future?

    The market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional, and country-level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and Forecast

    Which are the top players and their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirement?

    10% free customization

    Research Methodology

    This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s in-flight entertainment market realities and future market possibilities for the forecast period.

    The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market.

    The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

    More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

    We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

    Report Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

    Custom Research:

    Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.

    A Bird's Eye View of the Market

    The In-Flight Entertainment Market is estimated to grow at a CAGR of 10.2% by 2028, driven by the expected ramp-up in production rates of key aircraft programs paired with increasing penetration of IFE in the global aircraft fleet.

    The In-Flight Entertainment Market is likely to reach US$ 3.2 billion in 2028.

    North America is estimated to remain dominant in the in-flight entertainment market in the foreseen future with the presence of giant airlines as well as IFE suppliers. The penetration of IFE in North America is the highest among all regions.

    Asia-Pacific is estimated to remain the fastest-growing market for in-flight entertainment in the foreseen future, led by the upcoming aircraft programs such as C919 in China paired with a measured increase in the penetration of IFE by regional airlines.

    Seatback IFE is estimated to be dominant in the market in the coming years due to the increasing demand for seatback displays in narrow-body aircraft, coupled with the expected ramp-up in the production rates of B737Max and A320.

    Panasonic Corporation, Thales Group, Astronics Corporation, Safran S.A, and Collins Aerospace are the leading players in the IFE market.

    The market is studied from 2016-2028.


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