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    In Flight Entertainment Market Report

    In Flight Entertainment Market Report
    Report code - SR2179 Published On : Nov,2022 No. of Pages: 135
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    In-Flight Entertainment Market Size, Share, Trend, Forecast, Competitive Analysis, and Gro See more...

    Market Highlights

    Over the years, in-flight entertainment (IFE) has emerged as an integral part of an aircraft, especially for long-haul flights, to provide engagement services and an enjoyable passenger experience while also benefiting airlines in terms of ancillary revenue generation. With booming in-flight connectivity across all major airline fleets around the world, the in-flight entertainment market is also continually evolving. With the growing trends of connected aircraft and in-flight entertainment in the world's advanced economies, the IFE market for short-haul is expected to gain traction. Furthermore, technological advancements, such as the development of integrated seats with IFE, and electronically steered antennas, as well as the growing acceptance of connected aircraft and the expansion of Satcom providers in emerging economies such as China, are expected to drive the demand for the in-flight entertainment hardware market in the aircraft industry in the coming years.

    The COVID-19 pandemic has largely impacted the IFE market across regions with a massive decline in global air passenger travel, temporary halts in the production of aircraft by major OEMs, and temporary grounding of several aircraft fleets, particularly wide-body aircraft. The graver impact of the pandemic was registered across the supply chain including the equipment manufacturers, service providers, and airlines. In-flight entertainment, a sizeable market, witnessed a colossal decline (-41%+ in 2020) amid the pandemic, quite aligned with the decline in the aircraft industry.

    However, the market is projected to return to its pre-pandemic level by 2025. The emergence of narrow-body aircraft, such as the A321XLR, Irkut MC-21, and COMAC C919, as well as the increasing penetration of in-flight entertainment in narrow-body aircraft, owing to its increased usage in long-haul travel, are likely to promote a relatively early recovery of the market than the overall aerospace industry. For instance, United Airlines unveiled its plan to order about 200 long-haul narrow-body aircraft and also has plans to undergo a massive retrofit program for its older aircraft. Overall, the in-flight entertainment market is likely to rebound at a promising CAGR of 14.9% in the long run to reach US$ 2.6 Billion in 2027. 

    Market Segments' Analysis

    Segmentations

    List of Sub-Segments

    Dominant and Fastest-Growing Segments

    Aircraft Type

    Narrow-Body Aircraft, Wide-Body Aircraft, Regional Jets, and Business Jets.

    Wide-Body aircraft remains the dominant as well as the fastest-growing aircraft type in the years to come.

    Hardware Type

    IFE Systems (Pre-Fed Boxes, etc.), Display Units, Servers, and Wireless Access Points (WAPs).

    IFE Systems to remain the dominant as well as the fastest-growing hardware type over the next five years.

    Product Type

    Seatback IFE [Wired and Wireless], Overhead IFE [Wired and Wireless], Fixed IFE, and Portable IFE.

    Seatback IFE to be dominant, whereas W-IFE to be the fastest-growing product type over the next five years.

    W-IFE Connectivity Type

    Internet-Enabled W-IFE and Non-Internet Enabled W-IFE.

    Non-Internet Enabled W-IFE remains dominant, whereas Internet-Enabled W-IFE is to be the fastest-growing till 2027.

    Connection Type

    Wired and Wireless

    Wired remains dominant, whereas wireless is to be faster-growing during the forecast period.

    Fitment Type

    Line-Fit and Retrofit

    Retrofit is likely to remain the larger segment, whereas line-fit is to grow at a faster rate till 2027.

    Region

    North America, Europe, APAC, RoW

    North America remains the dominant region in the market, whereas Asia-Pacific is projected to witness the fastest growth in the coming five years.

     
    Based on the aircraft type, the aircraft in-flight entertainment market is segmented into narrow-body aircraft, wide-body aircraft, regional jets, and business jets. Wide-body aircraft is expected to maintain its largest market share. The aircraft type is also estimated to experience the fastest growth during the forecast period, owing to the higher penetration of seatback IFE in wide-body aircraft and an expected healthy recovery of the segment. Increasing demand for narrow-body aircraft installed with IFE systems for long-haul flights, as well as the expected introduction of Irkut's MC-21, COMAC 919, and A321XLR programs, are likely to fuel good growth opportunities in the narrow-body aircraft segment over the next five years.

    Based on the product type, the market is bifurcated into seatback IFE, overhead IFE, fixed IFE, and portable IFE. Seatback IFE is expected to maintain its dominance, whereas portable IFE is likely to be the fastest-growing product type in the market during the forecast period. The majority of seatback IFE systems are connected through wires, providing a convenient way for the seatback screens to remain connected with minimal visible wiring and installations. However, portable IFE is a new trend in the IFE market that provides wireless connectivity throughout the aircraft cabin by eliminating the need for complex wiring and lowering installation costs.

    Based on the connection type, the market is classified as wired and wireless. Wireless IFE connection (W-IFE) is expected to become the faster-growing segment of the market during the forecast period. Despite a drop of 19+% in the total installation of W-IFE in 2020, compared to 2019, the installation of IFE systems has still managed to grow. Wireless connectivity is expected to take over the wired IFE market with almost 3/4th of the narrow-body fleet by 2030, globally.

    Based on the W-IFE connectivity type, the market is segmented into internet-enabled and non-internet-enabled. Internet-enabled W-IFE is expected to maintain its market dominance in the years to come. The connectivity type is also anticipated to experience faster growth during the forecast period, owing to passengers' increasing need/demand for in-flight Wi-Fi connectivity for their engagement during flight. Airlines' perception of unconnected offerings has shifted to a more cost-effective approach, with a focus on passenger engagement and a better in-flight experience to reclaim passengers following the COVID crisis.

    Based on the fitment type, the market is segmented into retrofit and line fit. Retrofit is expected to command the market, whereas line-fit is likely to grow at a faster rate during the forecast period. IFE is strongly influenced by the airline's offering, geographical area, cost, and passenger demand. As a result, airlines always can modify and retrofit their fleet with IFE as needed. Thus, retrofitting has amassed a sizable market share of the IFE market. However, this is expected to change gradually by the end of this decade, as line-fit is expected to account for nearly half of the total global annual installations by 2030.

    Based on the hardware type, the market is segmented into IFE systems (pre-fed boxes, etc.), display units, servers, and wireless access points (WAPs). The display unit is expected to remain dominant, whereas IFE systems are likely to be the fastest-growing hardware type in the market during the forecast period. Display units are required to enjoy visual content provided by airlines such as movies, and video games, and premium content such as Netflix and live matches. Airlines commonly offer seatback display screens to provide individual luxury to passengers to access content according to their tastes and preference.

    In terms of regions, North America is expected to maintain its supremacy in the market for in-flight entertainment during the forecast period. North America is a highly connected region (with 50+% penetration) in 2021 and is expected to remain dominant by the end of the decade. The region has witnessed the presence of the IFE giant, Panasonic Avionics Corporation, which is the sole company to supply IFE systems to all of the top airlines around the globe with a total of 2544+ in-service connected aircraft.

    Asia-Pacific is likely to witness the fastest growth in the coming five years, driven by an expected rise in air passenger traffic and RPK; increasing acceptance of IFE in China and other developing countries, the introduction of new aircraft programs such as C919, and return of B737 max in China.

    Key Players

    The IFE market is highly consolidated with the presence of a few big players around the globe. Panasonic Avionics and Thales alone contribute 70+% share in the IFE market.  These players are the top IFE providers to almost all airlines across the globe. The following are the key players in the in-flight entertainment market.

    • Panasonic Corporation
    • Thales S.A.
    • Safran S.A.
    • Collins Aerospace
    • Astronics Corporation

    Research Methodology

    This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s in-flight entertainment market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

    Report Features

    This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

    • Market structure: Overview, industry life cycle analysis, supply chain analysis.
    • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
    • Market trend and forecast analysis.
    • Market segment trend and forecast.
    • Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
    • Attractive market segments and associated growth opportunities.
    • Emerging trends.
    • Strategic growth opportunities for the existing and new players.
    • Key success factors.

     

    The in-flight entertainment market is segmented into the following categories. 

    In-Flight Entertainment Market, by Aircraft Type

    • Narrow-Body Aircraft (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
    • Wide-Body Aircraft (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
    • Regional Jets (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
    • Business Jets (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

    In-Flight Entertainment Market, by Hardware Type

    • IFE Systems (pre-fed boxes, etc.) (Trend and Forecast Analysis)
    • Display Units (Trend and Forecast Analysis)
    • Servers (Trend and Forecast Analysis)
    • Wireless Access Points (WAPs) (Trend and Forecast Analysis)

    In-Flight Entertainment Market, by Product Type

    • Seatback IFE (Trend and Forecast Analysis)
      • Wired (Trend and Forecast Analysis)
      • Wireless (Trend and Forecast Analysis)
    • Overhead IFE (Trend and Forecast Analysis)
      • Wired (Trend and Forecast Analysis)
      • Wireless (Trend and Forecast Analysis)
    • Fixed IFE (Trend and Forecast Analysis)
    • Portable IFE (Trend and Forecast Analysis)

    In-Flight Entertainment Market, by Connection Type

    • Wired (Trend and Forecast Analysis)
    • Wireless (Trend and Forecast Analysis)

    In-Flight Entertainment Market, by W-IFE Connectivity Type

    • Internet-Enabled W-IFE (Trend and Forecast Analysis)
    • Non-Internet Enabled W-IFE (Trend and Forecast Analysis)

    In-Flight Entertainment Market, by Fitment Type

    • Line-Fit (Trend and Forecast Analysis)
    • Retro-Fit (Trend and Forecast Analysis)

    In-Flight Entertainment Market, by Region

    • North America (Country Analysis: The USA, Canada, and Mexico)
    • Europe (Country Analysis: Germany, France, The UK, Russia, and the Rest of Europe)
    • Asia-Pacific (Country Analysis: Japan, China, India, and the Rest of Asia-Pacific)
    • Rest of the World (Country Analysis: Brazil, Saudi Arabia, and Others)

    Report Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com

    A Bird's Eye View of the Market

    The in-flight entertainment market is estimated to grow at a CAGR of 14.9% by 2027, driven by the expected ramp-up in wide-body aircraft production paired with increasing penetration of IFE in the global aircraft fleet.

    Panasonic Corporation, Thales S.A., Astronics Corporation, Safran S.A, and Collins Aerospace are the leading players in the IFE market.

    North America is estimated to remain dominant in the in-flight entertainment market in the foreseen future with the presence of giant airlines as well as IFE suppliers. The penetration of IFE in North America is the highest among all regions.

    Asia-Pacific is estimated to remain the fastest-growing market for in-flight entertainment in the foreseen future, led by the upcoming aircraft programs such as C919 in China and the expected return of Boeing 737Max in the country, paired with a measured increase in the penetration of IFE by regional airlines.

    Seatback IFE is estimated to be dominant in the market in the coming years due to the increasing demand for seatback displays in narrow-body aircraft, coupled with the expected ramp-up in the production rates of B737Max and A320.

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