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    Intelligent Transportation System (ITS) Market | 2023-2028

    Intelligent Transportation System (ITS) Market | 2023-2028
    Report code - SR1858 Delivery - 2 Weeks
    Intelligent Transportation System (ITS) Market Size, Share, Trend, Forecast & See more...

    Market Insights

    The Intelligent Transportation System (ITS) Market is estimated to grow from USD 52 billion in 2023 and is likely to grow at a CAGR of 8.37% during 2023-2028 to reach USD 77.74 billion by 2028.

    Global intelligent transportation system market Snapshot

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    What is an intelligent transportation system(ITS)?

    An Intelligent Transportation System (ITS) is referred to as a system that comprises road transport and an efficient metro/underground rail system. ITS includes the revamp of overall technological aspects such as Carrier Access for Land Mobiles (CALM), GPS, Dedicated Short Range Communication (DSRC), etc.

    ITS Market Report Overview

    Market Size in 2023

    USD 52 Billion

    Market Size in 2028

    USD 77.74 Billion

    Market Growth (2023-2028)

    CAGR of 8.37%

    Base Year of Study


    Trend Period


    Forecast Period


    Market Dynamics

    The global intelligent transportation system (ITS) market is driven by a host of factors, some of which are noted below:

    • Surging demand for traffic control solutions enhanced improved safety & surveillance provided by modern cameras and License Plate Recognition (LPRs), and growing demand for smart vehicles integrated with advanced telecommunications technology.

    • The rising global population, especially in urban cities, has compelled local municipalities, government bodies, and urban city planners to introduce and innovate new & innovative intelligent transportation systems.

    Market Trends:

    • Development of connected and autonomous vehicles: CAVs are expected to revolutionize transportation by enhancing safety and efficiency by communicating with traffic infrastructure and enhancing communication.

    • Increased use of big data and analytics: ITS systems utilize data to improve traffic flow, optimize routing, and identify safety hazards. Big data and analytics enhance insights for transportation system improvement.


    • Surge in demand for traffic control solutions: Intelligent transportation systems can improve traffic flow, reduce congestion, and boost productivity and economic growth in cities worldwide, addressing global traffic congestion issues.

    • The surge in demand for smart vehicles: Smart vehicles utilize sensors and communication technologies to enhance safety and efficiency on roads, enabling seamless communication with traffic infrastructure and other vehicles.

    • Enhanced safety and surveillance: Modern cameras and LPRs enhance traffic safety and security by detecting and tracking vehicles and identifying stolen ones.

    • Increasing development in smart cities: Smart cities utilize ITS for efficient transportation systems, managing traffic flow, providing real-time transit information, and enhancing parking availability.


    • Cost of implementation: Implementing ITS systems in large cities can be expensive, hindering adoption in some countries.

    • Ineffective cooperation among stakeholders: ITS systems involve multiple stakeholders, including government agencies, transportation authorities, and private companies, requiring coordination and collaboration to achieve shared goals.

    • Security issues: ITS systems collect and transmit vast amounts of data, making it crucial to protect it from unauthorized access and cyberattacks.

    • Technological stagflation: ITS systems constantly evolve with new technologies, making it challenging to keep up with the latest and ensure compatibility.


    This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

    The Global ITS market is segmented into the following categories. 

    By Type:

    • Advanced Traveler Information System (ATIS)
    • Advanced Traffic Management System (ATMS)
    • Advanced Transportation Pricing System (ATPS)
    • Advanced Public Transportation System (APTS)
    • Emergency Medical System (EMS)

    By Mode of Transport Type:

    • Roadways
    • Railways
    • Airways

    By Application Type:

    • Traffic Management
    • Road Safety and Security
    • Freight Management
    • Public Transport
    • Environment Protection
    • Automotive Telematics
    • Parking Management
    • Road Tolling Systems

    By Region:

    • North America (Country Analysis: The USA, Canada, and Mexico)
    • Europe (Country Analysis: Germany, France, The UK, Russia, and Rest of Europe)
    • Asia-Pacific (Country Analysis: China, India, Australia, South Korea, and Rest of Asia-Pacific
    • Rest of the World (Country Analysis: Saudi Arabia, Brazil, and Others).

    Segment Analysis


    The market has been classified into advanced traveler information systems (ATIs), advanced traffic management systems (ATMs), advanced transportation pricing systems (ATPs), advanced public transportation systems (APTs), and emergency medical systems (EMS). under these, the advanced traffic management system (ATMs) segment held a significant market share of more than 30% in 2022 & is estimated to remain the largest sub-segment during the forecast period.

    The expansion can be credited to the ever-rising traffic on highways across the world. Further, overcrowding of traffic can be accredited to the easily affordable cars that are made accessible due to advantageous plans and various discounts that the auto manufacturers provide. There will be an increased use of advanced traffic management systems for handling this issue.

    Intelligent Transportation System (ITS) Market

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    Application Trends

    The market has been classified into traffic management, road safety and security, freight management, public transport, environment protection, automotive telematics, parking management, and road tolling systems. Under these, traffic management accounted for a market share of more than 30% in 2022 and is expected to propel intelligent transportation system market growth at a significant rate during the review period. 

    Traffic management systems comprise bridge traffic management systems, vehicle detection systems, and ramp metering systems, among other systems. It improves the reliability & operational performance of road networks, thereby boosting segment growth.

    Regional Analysis

    North America held the highest market share of more than 35% in 2022 and is projected to grow at a healthy CAGR in the coming years. North America is a technology hub for the development & implementation of new and advanced technologies, including machine learning, cloud computing, big data, and IoT. Also, the presence of key market players in the region coupled with the strong emphasis of various governments on enhancing transportation infrastructure, further bolsters the regional market growth during the review period.

    Global Intelligent Transportation System Market Regional Analysis

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    Key Players

    The following are the key players operating in the global ITS market-

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

    What Deliverables Will You Get in this Report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    in-depth analysis of the intelligent transportation system (ITS) market 

    How lucrative is the future?

    The market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional, and country-level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and Forecast

    Which are the top players and their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirement?

    10% free customization

    Target Audience

    The target audience of the intelligent transportation system market includes-

    • Companies
    • Distributors
    • Transport companies
    • Government organizations

    COVID-19 Impact Analysis

    The COVID-19 pandemic has moderately affected the intelligent transportation system sector. The pandemic has taken a huge toll on new intelligent transportation system (ITS) sales & installations. Several product manufacturers suspended their operations temporarily due to the lockdown as well as faced supply chain disruptions, thus affecting the market growth.

    Research Methodology

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

    Customization Options

    Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.

    Recent Developments

    On 9 August 2023, NEC India was chosen as the master system integrator for the Uttar Pradesh State Road Transport Corporation's VLT-PSIS project, funded by the Nirbhaya fund. The project aims to improve safety in buses and passengers' travel experiences using advanced technologies. It will introduce live tracking of buses through an Integrated Command Control Centre in Uttar Pradesh

    On 27 July 2023, Iteris, Inc., a trusted technology ecosystem for smart mobility infrastructure management, was chosen to modernize public transit in Mérida, Mexico, as part of a USTDA-funded ITS modernization project.

    In November 2022, Hitachi Rail Limited was awarded a Framework Agreement contract by Ferroviaria Italiana for developing and deploying the European Rail Transport Management System (ERTMS) digital signaling on 1,885 kilometers of the Italian rail network.

    In October 2022, Cubic Transportation Systems, Inc. was awarded a five-year Traffic Scotland Systems Contract (TSSC) from Transport Scotland for providing support, maintenance, modernization, and development services to ensure the maximum availability of the systems that deliver the Traffic Scotland Service.

    In May 2022, Montgomery County, Maryland, renewed the 10-year contract with Conduent Transportation to supply automated speed and red-light camera systems aimed at policing traffic rules and making communities safer.

    In April 2022, The Indian Ministry of Electronics and Information Technology (Meity) launched a number of apps under the Intelligent Transportation System (ITS) as part of the InTranSE- II program to improve traffic conditions in India. The Centre for Development of Advanced Computing (CDAC) and the Indian Institute of Technology Madras partnered to develop an indigenous Onboard Driver Assistance and Warning System (ODAWS), Bus Signal Priority System, and Common SMART IOT Connectiv (COSMIC) software (IIT-M). According to a government announcement, Mahindra and Mahindra was the project's industrial partner.

    Frequently Asked Questions (FAQs)

    An Intelligent Transportation System (ITS) is referred to as a system that comprises road transport and an efficient metro/underground rail system. ITS includes the revamp of overall technological aspects such as Carrier Access for Land Mobiles (CALM), GPS, Dedicated Short Range Communication (DSRC), etc.

    The market is projected to grow at a CAGR of 8.37% during the forecast period.

    The market was valued to grow from USD 52 billion in 2023 to USD 77.74 billion by 2028.

    The key players operating in the market are Siemens AG (Germany), Thales Group (France), IBM Corporation (US), Garmin International Inc. (US), Addco LLC (US), TomTom NV (Netherlands), Cubic Corporation (US), FLIR Systems (US), Lanner Electronics Inc. (Taiwan), and Denso Corporation (Japan).

    North America held the highest market share of more than 35% in 2022 and is projected to grow at a healthy CAGR in the coming years.

    Surging demand for traffic control solutions, enhanced improved safety & surveillance provided by modern cameras and License Plate Recognitions (LPRs), and growing demand for smart vehicles integrated with the advanced telecommunications technology are expected to boost the market growth.

    The target audience of the market includes Companies, Distributors, Transport companies, and Government organizations.

    The study period of this market report is 2017-2028.