Digital Content Creation Market Trend & Forecast | 2023-2028

Market Insights

The digital content creation market is estimated to grow from USD 23.75 billion in 2022 to USD 55.65 billion by 2028 at a CAGR of 15% during the forecast period.

Wish to get a Free Sample? Register Here.

What is digital content creation? 

Digital content creation can be defined as the process of producing, editing, and publishing digital media such as text, images, video, audio, and interactive media content for consumption and distribution on various digital media platforms including websites, social media, mobile apps, online advertising, etc. It involves using various digital tools, software, and technologies to create original and engaging content that aims to capture the attention and interest of the target audience in the digital world.

COVID-19 Impact

The covid-19 outbreak posed significant challenges to industries across geographies. It impacted the growth of the market positively as spending on digital marketing increased across enterprises. As people spend more and more time at home, the demand for digital content has increased significantly. 

This includes content for entertainment, education, work, and communication. Consumers have turned to digital platforms such as streaming services, social media, e-learning platforms, and virtual events to meet their content needs. This has led to an increase in demand for digital content creation, including video production, animation, graphic design, and social media content creation.

Key Players

The following are some of the key players operating in the market-

• Acrolinx GmbH (Germany)
• Adobe Inc. (US)
• Aptara, Inc. (US)
• Corel Corporation (Canada)
• Integra Software Services Pvt. Ltd. (India)
• MarketMuse, Inc. (US)
• Microsoft Corporation (US)
• Quark Software Inc. (US)
• Digital360 (Italy
• Autodesk, Inc. (US)

Market Dynamics

The digital content creation market is driven by a host of factors, some of which are noted below:

• Increasing use of digital content creation tools by enterprises across verticals to promote their business.
• Widespread product use in the hospitality industry is expected to propel market growth significantly during the review period.
• Rising consumer awareness pertaining to the benefits of digital marketing in developing economies is likely to create lucrative opportunities for the players operating in the global market in the coming years. 

To Get the full scope of the report, Register Here.

Segment Analysis

Component Trends

The market is segmented into tools and services. The Tools segment occupied a market share of more than 70% in 2022 & is expected to lead the market due to the increased use of tools in digital smartphone advertising. 

Additionally, consumers identified new products and services on their smartphones on search engines like Google. It also makes the implementation of SEO tools crucial for marketers.

Content Format Trends

The market is segmented into graphical, textual, and audio. The video segment dominated the market with a share of more than 35% in 2022 registering the highest CAGR of over 14% during the forecast period.

The addition of videos increases the conversion rates by 70% and having videos on the landing page boosts the possibility of displaying the landing on page 1 of Search Engine Result Pages.

Deployment Trends

The market is segmented into on-premise and cloud. The cloud segment accounted for a market share of more than 70% in 2022 registering a CAGR of over 13.5% during the forecast period. In addition, most companies have already adopted cloud computing which further bolsters the growth of the segments

End User Trends

The market has been segmented into education, media and entertainment, travel and hospitality, healthcare, retail, government, automotive, and others. The travel and hospitality segment occupied a significant share of the market in 2022 & is projected to register a significant CAGR during the review period. The segment growth can be attributed to expanding growth of the hospitality industry across the globe.

Regional Trends

North America accounted for the largest market share of more than 30% in 2022 and is expected to register a significant CAGR during the review period. The market growth can be attributed to widespread product use in the end-use industries coupled with the presence of key market players such as Adobe Inc. (US) and Aptara, Inc. (US).

The market in Asia-Pacific is expected to be driven by increasing consumer awareness about the benefits of digital marketing in developing countries, particularly China and India.

Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories:

By Component

• Tools
• Services

By Content Format

• Textual
• Graphical
• Video
• Audio

By Deployment Type

• Cloud
• On-Premise

By End-User

• Education
• Media and Entertainment
• Travel and Hospitality
• Healthcare
• Retail
• Government
• Automotive

By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Russia, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, India, Australia, South Korea, and the Rest of Asia-Pacific
• Rest of the World (Country Analysis: Saudi Arabia, Brazil, and Others)

Want to get more details about the segmentations, Click here.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. 

What Deliverables Will You Get in this Report?

Target Audience

The target audience of the market includes-

• Digital content creation manufacturers
• Digital content creation suppliers
• Digital content creation distributors
• Organizations
• Government bodies

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights

Customization Option

Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.