Eye Tracking Systems Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth Opportunity: 2022-2028
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Eye Tracking Systems Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth Opportunity: 2022-2028
The Eye Tracking Systems Market is segmented by Tracking Type (Remote and Mobile), by End-UseType (Healthcare, Retail, Research, Automotive, Consumer Electronics, Others), and by Region (North America [The USA, Canada, and Mexico], Europe [Germany, France, The U.K., Russia, and Rest of Europe], Asia-Pacific [China, Japan, India, South Korea, and Rest of Asia-Pacific], and Rest of the World [Brazil, Saudi Arabia, Israel, and Others]).
The Eye Tracking Systems Market is segmented by Tracking Type (Remote and Mobile), by End-Use Type (Healthcare, Retail, Research, Automotive, Consumer Electronics, Others), and by Region...
“The Eye Tracking Systems Market was estimated at USD 451.52 million in 2021 and is expected to grow at a CAGR of 24.24%during 2022-2028to reach USD 2076.59 million in 2028”.
An eye-tracking system is referred to as a technology that captures a person’s eye movement or measures eye activity. It is a sensor technology, which helps a device to know where the eyes are focused.
This technology electronically locates the point of the user’s gaze, or it follows the movement of the point of gaze & record. Eye-tracking devices are primarily connected by a computer system that stores the data, generated by these devices. Generally, an infrared light source is used for eye-tracking devices directed towards the eye.
Market Drivers
The Eye Tracking Systems market is mainly driven by soaring demand for eye trackers in the healthcare vertical, specifically for assistive communication applications. Moreover, the growing penetration of eye-tracking technology in the consumer electronics sector and surging demand for eye-trackers for personalized advertisements & consumer research purposes boost the market growth in the coming years.
In addition, eye-tracking systems are gaining traction for market research activities. There is a growing product demand from retail, specifically from the FMCG industry, to utilize eye-tracking technology to increase sales revenue, thus augmenting the industry growth during the forecast period.
COVID-19 Impact
The outbreak of COVID-19 has adversely affected the eye-tracking systems industry. The manufacturing process has been disturbed mainly due to ongoing restrictions and a limited workforce.
The shutdown of key consumer electronics, retail, automotive, and manufacturing sectors in early 2020 affected the product demand. In the first half of 2020, industry participants experienced a severe supply chain disruption related to raw materials and components, thus influencing market growth.
Segments Analysis
Segmentations
List of Sub-Segments
Dominant and Fastest-Growing Segments
Tracking-Type Analysis
Remote and Mobile
The mobile segment accounted for the largest market share in 2021.
Regional Analysis
North America, Europe, Asia-Pacific, and Rest of the World
North America accounted for the largest share of the market in 2021.
By Tracking Type
“The mobile segment captured the largest market share in 2021”.
The market has been segmented into remote and mobile. The mobile segment accounted for the largest market share in 2021. Mobile eye-tracking offers a higher degree of freedom for the subject, which entails more eye movement & a natural head to be recorded.
This approach is gaining popularity in market research applications, mainly in the retail and advertisement sectors, further boosting the segment growth.
Regional Analysis
“In 2021, North America led the Eye Tracking Systems market, while Asia-Pacific is forecasted for the highest CAGR”.
The market is broken down geographically into areas, namely North America, Europe, Asia-Pacific, and the Rest of the World (RoW). The North American Eye Tracking Systems market accounted for the largest share in 2021 and is expected to grow at a significant CAGR during the forecast period.
The eye-tracking systems market growth is mainly propelled by the high economic growth of the region. The growing usage of advanced technology in the healthcare sector as well as rising research activities to understand human behavior, further bolstering the regional market growth.
The Asia-Pacific Eye Tracking Systems market is expected to grow at the highest CAGR of more than 5% during the forecast period. This growth is mainly attributed to the emerging market for self-driving and hybrid automobiles in Japan and China.
Countries of China, India, and South Korea are likely to create a sustainable demand for eye-tracking systems from entertainment, healthcare, and market research, which further proliferate the regional market expansion.
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Key Players
The following are the key players in the Eye Tracking Systems Market (arranged alphabetically)
Note: The above list does not necessarily include all the top players in the market.
Are you the leading player in this market? We would love to include your name. Write to us at sales@stratviewresearch.com
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
What Deliverables Will You Get in this Report?
Key questions this report answers
Relevant contents in the report
How big is the sales opportunity?
In-depth Analysis of the Eye Tracking Systems Market
How lucrative is the future?
The market forecast and trend data and emerging trends
Which regions offer the best sales opportunities?
Global, regional, and country-level historical data and forecasts
Which are the most attractive market segments?
Market segment analysis and Forecast
Which are the top players and their market positioning?
Porter’s five forces analysis, PEST analysis, Life cycle analysis
What are the factors affecting the market?
Drivers & challenges
Will I get the information on my specific requirement?
10% free customization
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.
We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.
Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
Detailed profiling of additional market players (up to three players)
SWOT analysis of key players (up to three players)
Competitive Benchmarking
Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.
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Soaring demand for eye trackers in the healthcare vertical, and growing penetration of eye-tracking technology in the consumer electronics sector are some of the factors driving the growth of the market.
Tobii AB (Sweden), SR Research (Canada), Seeing Machines Ltd. (Australia), PRS IN VIVO (Germany), Smart Eye AB (Sweden), Eyetracking, Inc. (US), Sensomotoric Instruments GmbH (Apple Inc.) (Germany), LC Technologies, Inc. (US), Ergoneers GmbH (US), EyeTech Digital Systems (US) are among the key players in the market.
