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  • Eye Tracking Systems Market Analysis | 2022-2028

    Eye Tracking Systems Market Analysis | 2022-2028

    Eye Tracking Systems Market Analysis | 2022-2028
    Report code - SR1601 Delivery - 2 Weeks
    Eye Tracking Systems Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth See more...

    “The Eye Tracking Systems Market was estimated at USD 451.52 million in 2021 and is expected to grow at a CAGR of 24.24% during 2022-2028 to reach USD 2076.59 million in 2028”.

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    Market Dynamics


    An eye-tracking system is referred to as a technology that captures a person’s eye movement or measures eye activity. It is a sensor technology, which helps a device to know where the eyes are focused. This technology electronically locates the point of the user’s gaze, or it follows the movement of the point of gaze & record. Eye-tracking devices are primarily connected by a computer system that stores the data, generated by these devices. Generally, an infrared light source is used for eye-tracking devices directed towards the eye.

    Market Drivers

    The Eye Tracking Systems market is mainly driven by soaring demand for eye trackers in the healthcare vertical, specifically for assistive communication applications. Moreover, the growing penetration of eye-tracking technology in the consumer electronics sector, as well as surging demand for eye-trackers for personalized advertisements & consumer research purposes, boost the market growth in the coming years. In addition, eye-tracking systems are gaining traction for market research activities. There is a growing product demand from retail, specifically from the FMCG industry, to utilize eye-tracking technology to increase sales revenue, thus augmenting the industry growth during the forecast period.

    COVID-19 Impact

    The outbreak of COVID-19 has adversely affected the eye-tracking systems industry. The manufacturing process has been disturbed mainly due to ongoing restrictions and limited workforce. The shutdown of key consumer electronics, retail, automotive, and manufacturing sectors in early 2020 affected the product demand. In the first half of 2020, industry participants also experienced a severe supply chain disruption related to raw materials and components, thus affecting market growth.

    Segments Analysis


    List of Sub-Segments

    Dominant and Fastest-Growing Segments

    Tracking-Type Analysis

    Remote and Mobile

    The mobile segment accounted for the largest market share in 2021.

    Regional Analysis

    North America, Europe, Asia-Pacific, and Rest of the World

    North America accounted for the largest share of the market in 2021.


    By Tracking Type

    “The mobile segment captured the largest market share in 2021”.

    The market has been segmented into remote and mobile. The mobile segment accounted for the largest market share in 2021. Mobile eye-tracking offers a higher degree of freedom for the subject, which entails more eye movement & a natural head to be recorded. This approach is gaining popularity in market research applications, mainly in the retail and advertisement sectors, further boosting the segment growth.

    Regional Analysis

    “In 2021, North America led the Eye Tracking Systems market, while Asia-Pacific is forecasted for the highest CAGR”.

    The market is broken down geographically into areas, namely North America, Europe, Asia-Pacific, and the Rest of the World (RoW). The North American Eye Tracking Systems market accounted for the largest share in 2021 and is expected to grow at a significant CAGR during the forecast period. The eye-tracking systems market growth is mainly propelled by the high economic growth of the region. The growing usage of advanced technology in the healthcare sector as well as rising research activities to understand human behavior, further bolstering the regional market growth.

    The Asia-Pacific Eye Tracking Systems market is expected to grow at the highest CAGR of more than 5% during the forecast period. This growth is mainly attributed to the emerging market for self-driving and hybrid automobiles in Japan and China. Countries of China, India, and South Korea are likely to create a sustainable demand for eye-tracking systems from entertainment, healthcare, and market research, which further proliferate the regional market expansion.

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    Key Players

    The following are the key players in the Eye Tracking Systems Market (arranged alphabetically)

    • Ergoneers GmbH (US)
    • EyeTech Digital Systems (US)
    • Eyetracking, Inc. (US)
    • LC Technologies, Inc. (US)
    • PRS IN VIVO (Germany)
    • SR Research (Canada)
    • Seeing Machines Ltd. (Australia)
    • Sensomotoric Instruments GmbH (Apple Inc.) (Germany)
    • Smart Eye AB (Sweden)
    • Tobii AB (Sweden)

    Note: The above list does not necessarily include all the top players in the market.

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    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

    What Deliverables Will You Get in this Report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    in-depth Analysis of the Eye Tracking Systems Market 

    How lucrative is the future?

    The market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional, and country-level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and Forecast

    Which are the top players and their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirement?

    10% free customization

    Research Methodology

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

    More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

    We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

    Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

    Custom Research:

    Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    The eye tracking systems market is estimated to grow at a healthy CAGR of 24.24% over the next five years.

    The eye tracking systems market is likely to reach USD 2076.59 million in 2028.

    Soaring demand for eye trackers in the healthcare vertical, and growing penetration of eye-tracking technology in the consumer electronics sector are some of the factors driving the growth of the market.

    North America accounted for the largest share in 2021 and will likely maintain its supremacy in the market throughout the forecast period.

    The mobile segment accounted for the largest market share in 2021.

    Tobii AB (Sweden), SR Research (Canada), Seeing Machines Ltd. (Australia), PRS IN VIVO (Germany), Smart Eye AB (Sweden), Eyetracking, Inc. (US), Sensomotoric Instruments GmbH (Apple Inc.) (Germany), LC Technologies, Inc. (US), Ergoneers GmbH (US), EyeTech Digital Systems (US) are among the key players in the market.

    The market is studied from 2016-2028.