Male Grooming Products Market Report

Market Insights

The Global Male Grooming Products Market is expected to grow from USD 55.2 billion in 2020 to USD 70.5 billion by 2026 at a CAGR of over 4.2% during the forecast period.

Figure: Global Male Grooming Products Market Size, 2020-2026 (USD Billion)

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What are Male grooming products?

Male grooming products are the essentials required by men for their grooming which include face wash, moisturizer, sunscreen, trimmer, deodorant, shampoo, shower gel, soap, and hair comb among others. Personal grooming boosts the confidence of the person. It defines a personality of an individual.

Key Players

Key players operating in the global Male Grooming Products Market are-

• Unilever plc (UK),
• L'Oréal S.A. (France),
• Edgewell Personal Care Company (The U.S),
• Coty Inc. (The U.S),
• ITC Limited (India),
• Energizer Holdings, Inc. (The U.S),
• Beiersdorf AG (Germany),
• Koninklijke Philips N.V. (Netherlands),
• Johnson & Johnson Consumer Inc. (The U.S), and
• The Procter & Gamble Company (The U.S).

Market Dynamics

The growth of the global male grooming products market is primarily driven by the rapid growth of the beauty consciousness among men.

• Increasing urbanization coupled with rising per capita disposable income of the consumers is propelling the market growth at a substantial rate.
• The growing influence of social media and rising self-appearance consciousness among men is likely to propel the market growth significantly during the review period.
• Growing emphasis on bringing innovation in the male grooming products by the player operating in the market is the prominent trend noticed in the global market.

Segment Analysis

Product Type Trends

Based on product type, the market has been segmented into hair care, skin care, fragrances, and others.

The skincare segment accounted for the largest market share in 2020. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.

Regional Trends

Geographically, the market in North America accounted for the largest market share in 2020. The market growth can be attributed to the presence of strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming especially by the young male population coupled with increasing purchasing power.

COVID-19 Impact on Global Male Grooming Products Market

The outbreak of covid-19 across regions has resulted in the lockdown of cities, border restrictions, and the breakdown of the transportation network. This resulted in the closure of shopping complexes and workspaces which led to a decline in product demand. The majority of the people were working from home during the lockdown, and some are still working which affected the demand for beauty products further. But the product sale increased online during the pandemic due to fear of virus infection at marketplaces.

Critical Questions Answered in the Report

• What are the key trends in the global male grooming products market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of the COVID-19 on the global male grooming products market?
• What are the key strategies adopted by the major vendors to lead in the global male grooming products market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Male grooming Products market hopes to have the greatest opportunity to convert-

• Male grooming products manufacturers
• Male grooming products suppliers
• Male grooming products distributors
• Organizations
• Government bodies

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