Maternity Wear Market Report

Market Insights

The Global Maternity Wear Market is estimated to grow from USD 20.2 billion in 2020 to USD 26.0 billion by 2026 at a healthy CAGR of 4.4% during the forecast period.

Figure: Global Maternity Wear Market Size, 2020-2026 (USD Billion)

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What do you mean by Maternity wear?

Maternity wear is clothes that are worn by women during the last few months of pregnancy. These clothes were previously used to cater to the purpose of covering the baby bump, irrespective of the fitting. Presently, pregnant women are becoming highly conscious about the fitting of maternity clothes. Thus, maternity wear is now considered a part of fashion clothing. The maternity wear clothes are typically designed using a loose, suitable cut which includes tabs, elastic, stretchable fabric such as spandex and elastane which allows the pregnant ladies with extra comfort in their gestation period.

Key Players

Key players operating in the global hair growth vitamins market are-

• Seraphine (UK),
• Firstcry (India),
• H&M (Sweden),
• Asos (The U.S.),
• Mamacouture (India),
• House of Napius (India),
• GAP (The U.S.),
• Hotmilk Lingerie (New Zealand),
• Pinkblush Maternity (The U.S.), and
• Belabumbum (The U.S.).

Market Dynamics

"The rising number of pregnant working women is a major driver boosting product demand."

Also, the growing purchasing power of women results in them spending a substantial amount of money on maternity clothes as well. Also, transition in the lifestyle of women in terms of dressing style and habits is a key driving factor.

Moreover, pregnant women have become more concerned about the proper fitting of their maternity clothes. Furthermore, celebrity influence and marketing of maternity wear offer lucrative opportunities for the market players to widen their customer base. However, fluctuating or low birth rates hampers product consumption in the coming years.

Market Segmentation

Product Trends

Based on product, the maternity wear market has been categorized into outerwear, innerwear, and nightwear.

Among these, the outerwear segment dominated the maternity wear market in 2020 due to a broad variety of sub-segment clothing such as tunics, dresses, tops, overalls, and jeans. And pregnant working women are outside most of the time working and commuting, thus create a substantial demand for comfortable outerwear.

Regional Trends

The North America witnessed the largest share of almost 30% in 2020 and is likely expected to register a healthy CAGR in the coming years.

This is mainly attributed to growing celebrity influence over social media such as Facebook and Instagram, with a strong presence of big brand labels such as Thyme Maternity and Seraphine. Also, an upsurge in the demand for plus sizes in formal and work wear is another factor augmenting the product demand in the region.

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COVID-19 Impact on Global Maternity Wear Market

The outbreak of coronavirus across the globe has affected the maternity wear industry considerably. It is mainly due to a decline in the sales of maternity wear coupled with disruption in the trade activities worldwide and limited raw material supply. Further, the inclination of consumers towards essential consumer goods has lowered the demand for maternity wear. Also, work from home culture has made pregnant women use home clothes and not purchase maternity wear as they tend to go out less. 

Critical Questions Answered in the Report

• What are the key trends in the global maternity wear market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on global maternity wear market?
• What are the key strategies adopted by the major vendors to lead in the global maternity wear market?
• What is the market share of the top vendors?

Target Audience

The following is a list of the customers that the Maternity wear market aims to convert the most:

• Maternity wear vendors
• Maternity wear retailers
• Fashion retail
• Clothing retail companies
• Pregnant women related NGOs
• Fabric companies

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